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Home » Topics » Sports Drinks

Sports Drinks
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Briefs: February 23, 2022

February 23, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Territory Changes and Deals: February 23, 2022

February 23, 2022
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Gatorade Launches 'Gatorade Fit' Electrolyte Drink. Puts ‘Healthy’ On Label

Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt
February 23, 2022

Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...


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PepsiCo Considers Shifting Gatorade to Bottler DSD for Large Format Stores

Margin Discussion Likely Lynchpin for Retailers, Independent Bottlers
February 23, 2022

PepsiCo is considering shifting Gatorade to direct store delivery (DSD) for large format stores in the US following successful market tests, the company has confirmed to BD. “We’ve done some tests,” CFO Hugh Johnston said in an interview. “The tests have been pretty successful.” He added that a decision about whether to go wider and


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Canopy Growth’s ‘Total Mood Management’ Strategy

Innovation Chief Julian Cohen Explores Cannabis Drinks for Energy, Relaxation, Sleep
February 9, 2022

Canopy Growth Chief Innovation Officer Julian Cohen says the company views cannabis as a consumer product, just like beverages and snacks. He sees an opportunity for cannabis to play in a “beneficial” beverage space in which cannabis and other functional ingredients such as vitamins, antioxidants and adaptogens are blended to “deliver on the promise of what we call total mood management.” In a separate interview, Canopy Chief Product Officer Tara Rozalowsky provided an update on the company’s US business and Quatreau’s launch.


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Q&A: Derek Hill Takes Over as President and CEO of Suntory-Controlled U.S. Bottler

In an Interview, Hill Says Aluminum Can Crisis Trending in Right Direction
January 25, 2022

There has been a changing of the guard at PepsiCo’s largest independently owned US franchise bottler, Pepsi Bottling Ventures. Paul Finney has retired as president and CEO, a post he had held since...


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Briefs: November 17, 2021

November 17, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Paying More in 2021: Non-Carb Beverage Pricing at Retail Outpaced 2020 Gains

Niagara Executive Anticipates ‘Relentless’ Cost Pressure Through 2022
November 17, 2021

Retail pricing has remained elevated this year for non-carbonated beverage categories tracked by BD. During the first nine-months of this year, all categories in the table on page 3 outpaced 2020 pricing at retail. This year’s pricing gains have been..


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Briefs: November 2, 2021

November 2, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Coca-Cola Pays $5.6 Billion for Full Control of BodyArmor

Repole and BA Executive Team to Guide Business as Separate Entity
November 1, 2021

Coca-Cola has paid $5.6 Billion to take full control of BodyArmor, securing the growing sports drink asset for Coke and its bottlers and setting up a likely expansion of the brand overseas. The deal announced ...


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