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Home » Topics » Sports Drinks

Sports Drinks
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Coke Announces Massive Global Restructure

(Email News Alert)
August 28, 2020

Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...


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Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)
August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...


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Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday
July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Bubbles Favored During Pandemic

By the Numbers: Beverage Category Performance
July 15, 2020

Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...


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Energy Returns To Growth As Sports Fall Flat

Category View at Retail
June 23, 2020

Energy drink sales shifted back to growth as sports drink sales growth decelerated....


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Non-Carbs at Retail

Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1
June 9, 2020

The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the


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Direct-to-Consumer. PepsiCo Launches E-shops

Retailer, Bottler Reaction
May 19, 2020

PepsiCo has pushed deeper into ecommerce with two new direct-to-consumer websites selling core brands from Doritos to Gatorade. The websites are the product of a dedicated PepsiCo operating team of tech experts in Manhattan that are chasing consumer demand for online convenience. Industry watchers and PepsiCo bottlers are privately asking whether PepsiCo’s retail partners such as Walmart will view the direct-to-consumer initiative as a competitive threat. In addition, it appears PepsiCo won’t owe invasion fees to the company’s independent bottlers for products sold direct to consumers, which could create tension...


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Category Results (Week-Ending 4/11): Bottled Water, Sports Drinks Fall. Energy Up.

Juice Gains Remain Strong. Carbonated Soft Drinks Accelerate.
April 21, 2020
Retail data for the week ending April 11, according to data provided to BD by Nielsen. Includes detailed table dating back to the week of March 7.
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Retail Survey: Promotions During Easter Holiday Sales Period

April 14, 2020

The COVID-19 disruption extended through last week’s important Easter holiday sales period. Large family gatherings and community egg hunts were shut down across the country. The holiday also came on the heels of a month of extreme grocery stock-up in April. BD took a look at...


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Canopy Launches RTD Sports Drink

April 14, 2020

A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...


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