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Home » Topics » Sports Drinks

Sports Drinks
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Briefs: April 30, 2021

April 30, 2021

 A collection of recent developments from around the industry to keep you up to speed.


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Q&A: Nuun CEO Sees Function, Ecommerce as Keys To $250M Sales Target

Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021

Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:


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Briefs: April 20, 2021

April 20, 2021

A collection news items to keep you up to speed and connecting the dots.


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Territory Changes and Deals: April 20, 2021

April 20, 2021

During an April 13 conference call hosted by Goldman Sachs Analyst Bonnie Herzog, Bodyarmor Co-founder and Chairman Mike Repole said he’d consider ...


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Progress in Away-From-Home Consumption Key for Coke, PepsiCo

Companies Confident in Pricing Strength Amid Commodity Inflation
April 20, 2021

Progress in Away-From-Home Consumption Key for Coke, PepsiCo Companies Confident in Pricing Strength Amid Commodity Inflation. On April 15, PepsiCo reported first-quarter earnings results, followed by Coca-Cola yesterday. Both reports were complicated in various ways by the lapping of pandemic pantry loading last year. The companies are now...


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Sales Data Show Beverage Industry in US Steady Under Tough Comparisons

April 20, 2021

Higher pricing has helped beverage makers offset volume declines against unusually high comparisons generated by last year’s pandemic-driven consumer stock up. US all- channel retail data...


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Briefs: April 1, 2021

April 1, 2021

This Spring, LaCroix will launch three new flavors – Beach Plum, Black Razzberry, and Guava Sao Paolo.

PepsiCo launched a number of products in March, including Pepsi Mango. The variant is...


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Briefs: March 18, 2021

March 18, 2021

A fast-paced collection of industry news to keep you in the know.


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Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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UPDATED: Electrolit, Gatorade Settle Lawsuit Over Gatorlyte Launch

Judge Previously Ordered PepsiCo to Delay Planned Feb. 21 Launch
March 3, 2021

UPDATE:  On March 10, a judge dismissed the case with prejudice after Pisa and PepsiCo reached a confidential settlement.


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