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Home » Topics » Sports Drinks

Sports Drinks
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Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023

Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for


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The Bev 50 Sports + Energy Drinks Deep Dive 9.20.23 page 1.jpg

Webinar and Report: Bev50 Sports and Energy Deep Dive

Sports, Energy Category Consumers Driven By 'Impulse' Over 'Function,' Study Concludes
September 22, 2023

The Neuro-market researchers at Alpha-Diver, in partnership with Beverage Digest, have produced a “Sports and Energy Drinks Deep Dive” report extracted from The Bev50 study conducted and released earlier this summer. Click to download this free report....


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BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
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Briefs: September 14, 2023

September 14, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: September 14, 2023

September 14, 2023

As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.

Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...


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Noteworthy Product Launches: August 30, 2023

August 30, 2023

Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....


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Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...


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Noteworthy Product Launches: July 12, 2023

July 12, 2023

Nestle-owned Nuun has introduced a non-fizzy Sport Hydration Electrolyte Powder Drink Mix that is packaged in sticks instead of Nuun’s usual tablets. The powder sticks come in...


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Briefs: July 12, 2023

July 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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Promotions: July 4 Soda Deals Blunted Compared to 2022

Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023

US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...


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