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Home » Topics » Sports Drinks

Sports Drinks
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Constrained Gatorade to Get New Production Capacity

Work Part of PepsiCo Capital Spending Spending Boost, CFO Says
March 3, 2021

PepsiCo is adding capacity for Gatorade, which suffered from product shortages last summer amid a spike in demand spurred by higher temperatures and pandemic-related buying. During a recent ...


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BodyArmor Plays Coy As Coke Confirms Intent To Buy

Will FTC Require Powerade Divestiture?
March 3, 2021

Coca-Cola intends to acquire a controlling stake in fast- growing sports drink brand BodyArmor. BodyArmor Co-Founder and Chairman Mike Repole issued a statement dampening the news. One might conclude by Repole’s and Quincey’s comments that negotiations are ongoing...


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Coca-Cola Plans to Acquire ‘Controlling’ Stake in BodyArmor

Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021

Updated Feb. 19, 2021 at 2:15 pm   

Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...


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People: February 3, 2021

February 3, 2021

Recent job changes and people news from around the industry.


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BodyArmor Looks to Expand Base With Caffeinated Edge Debut

Joins New Front in Sports Drink Wars
February 3, 2021

Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...


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Briefs: January 19, 2021

January 19, 2021

A collection of news briefs to keep you up to speed on the developments you missed...


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Report: Will Single-Serve Powdered Mixes Disrupt RTD Beverages?

Large BevCos Most Exposed to Threat, Consumer Edge Says
January 19, 2021

Consumer Edge Research published a report last week that said increased drink mix consumption is “potentially one of the most disruptive forces in non-alcohol beverages and associated supply chains.” Right now, mixes are...


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Territory Changes and Deals: December 1, 2020

December 1, 2020

Keurig Dr Pepper announced agreements to buy back territory from Red River Beverage Group and the Maid-Rite Company. Together, the territories include 37 counties in east Texas and northern Louisiana...


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Non-Carbonated Beverage Performance at Retail

Strong Growth Through Nine Months of 2020
December 1, 2020

Four of five non-carbonated beverage categories tracked by BD grew by volume and dollars during the first nine months of this year, as the table with this story shows.  ...  


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Coke Bottlers Meet to Discuss 2021 Plans

Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...


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