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Home » Topics » Sports Drinks

Sports Drinks
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Hoist Looks for Capital to Make Timely Retail Push

Brand Looks to Capitalize on ‘Rapid Hydration’ Trend Without Going Into 'Hole.'
February 16, 2023

’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.

Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...


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Is Gatorade Beatable?

Full Transcript of The Breeze, Episode 1
February 8, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 1. In the February 1, 2023 issue of Beverage Digest, we wrote about Powerade and its plans to challenge Gatorade’s long-standing supremacy. But this is no longer a two-horse race. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the sports drink category's past, present and future...


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Powerade Targets Gatorade with New Formula, Packaging

Meanwhile, Can BodyArmor Regain Pre-Acquisition Momentum
February 1, 2023

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...


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Opening Thoughts: January 12, 2023

January 12, 2023

During an interview at Future Smarts last month, a Wall Street analyst said he would have been laughed off the stage several years ago had he predicted US carbonated soft drink pricing growth of +15% without a troubling pullback in volume. No one is laughing now.
             Consumer acceptance of significant pricing growth across major beverage categories has shocked even the most seasoned industry watchers. Despite the price escalation, CSD volumes declined at a manageable -1.4% last year. Energy drink makers, who are generally slower to boost prices in a booming category with lots of new entrants, raised pricing by +6.3% and still added +3.5% more volume.
While Sports drink category ...


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Territory Changes and Deals: December 19, 2022

December 19, 2022

A collection of key deals from around the industry so you don't miss a beat...


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Territory Changes and Deals: November 22, 2022

November 22, 2022

A collection of key deals from around the industry so you don't miss a beat...



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Non-Carb Categories Ride Pricing Growth for First-Nine Months of 2022

Sports Drinks Pricing Jumped +14.2%. Modest -1.4% Volume Decline
November 22, 2022

Major US non-carbonated beverage categories generated higher pricing at retail during the first nine months of 2022, which lead to dollar gains in all categories tracked by BD. While volume fell for all categories except plain bottled water, the declines did not show accelerated erosion compared to the six-month trend. Sports drinks and plain bottled...


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Briefs: November 9, 2022

November 9, 2022

Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s


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Briefs: October 20, 2022

October 20, 2022

A collection of recent developments from around the industry to keep you up to speed...



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NACS Show Product News

Rolling Updates
October 2, 2022
NACS Show Product News: Rolling Updates
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