Sports Drinks | Beverage-Digest

70-Year-Old Mexican Brand Electrolit Emerges In Us

Executive Looks to Expand DSD

August 28, 2020

Electrolit, a sports drink brand produced by Mexico-based pharmaceutical company Grupo Pisa, has broken into a US sports drink market dominated by Gatorade, Powerade and Bodyarmor and is looking to expand its...

Gatorade Shortage Spurred by Pandemic, Summer Heat

Powerade, Bodyarmor Supply Chains Also Show Signs of Stress

August 28, 2020

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...

Coke Announces Massive Global Restructure

(Email News Alert)

August 28, 2020

Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...

Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)

August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...

Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday

July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Bubbles Favored During Pandemic

By the Numbers: Beverage Category Performance

July 15, 2020

Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...

Energy Returns To Growth As Sports Fall Flat

Category View at Retail

June 23, 2020

Energy drink sales shifted back to growth as sports drink sales growth decelerated....

Non-Carbs at Retail

Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1

June 9, 2020

The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the

Direct-to-Consumer. PepsiCo Launches E-shops

Retailer, Bottler Reaction

May 19, 2020

PepsiCo has pushed deeper into ecommerce with two new direct-to-consumer websites selling core brands from Doritos to Gatorade. The websites are the product of a dedicated PepsiCo operating team of tech experts in Manhattan that are chasing consumer demand for online convenience. Industry watchers and PepsiCo bottlers are privately asking whether PepsiCo’s retail partners such as Walmart will view the direct-to-consumer initiative as a competitive threat. In addition, it appears PepsiCo won’t owe invasion fees to the company’s independent bottlers for products sold direct to consumers, which could create tension...