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Home » Topics » Sports Drinks

Sports Drinks
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Pepsi_Bottle

Pepsi Bottler Meeting: System to Launch ‘Significantly More Innovation in 2020.’

Pepsi to Push ‘Unapologetic Enjoyment.’ Dew to Invest in Core Markets. Gatorade to Take ‘Surgical Approach’ to Hot Weather. Bubly to Innovate.
September 17, 2019

PepsiCo brought together executives from its US bottling system in August to review new product and marketing plans for 2020. The company hosted the meeting at its Purchase, New York headquarters. Attendees included company-owned and independent franchise bottling executives. The gathering came six months after PepsiCo reorganized its North America beverage business into five divisions, four in the US and one in Canada. The meeting’s theme was...


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gf

Mtn Dew to Get Marketing and Ad Spend Boost in Back Half of 2019

July 12, 2019

Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...


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GandPzero

Gatorade Zero Overtakes Powerade Zero at Retail

Bodyarmor Gains Share Even as Growth Decelerates
July 12, 2019

Gatorade Zero, released a year ago, captured a 7.5 volume share of the sports drink category at retail during the first half of this year...


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Data Included

Beverage and Retailer Stock Price Performance: YTD 2019

National Beverage Shares Fall Fast Amid LaCroix Struggles. Otherwise Good Year for Beverage Stocks to Date
June 28, 2019

For the first half of this year, National Beverage was the worst performer among beverage stocks tracked quarterly by BD, with the company’s share declining almost -39%. By comparison, the Dow Jones Industrial Average rose almost +14%. National Beverage has faced...


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bolt24_medium

Exclusive Look at Gatorade's Coming Bolt24 Launch

Plus, Gatorade ‘Not Shying Away from CBD’ as Possible Ingredient
June 28, 2019

Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...


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GZ and Body Armor

Sources: PepsiCo to Debut Bolt24 in July

Product is Answer to Bodyarmor
May 8, 2019

    PepsiCo plans to launch an "all-natural" sports drink called Bolt24 that will debut in select....


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KDP Emerging Brands

Keurig Dr Pepper Refocuses Allied and Emerging Brands Unit to Pursue White Space.

Former Nestlé Waters Veteran Will Lead Unit.
May 3, 2019
Keurig Dr Pepper is reorganizing its Allied and Emerging Brands unit under a new leader, naming SVP...
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Highlights From PepsiCo’s First-Quarter Earnings Report

PBNA Organic Revenue Up; Volume Down. CEO Commits to CSDs. Pepsi Performance Improving.
April 19, 2019

On April 17, PepsiCo reported first-quarter results. Here's what we learned.


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Gatorade and Powerade Zero

Gatorade Zero Surpasses Powerade Zero in Dollar Sales

April 19, 2019

For more than a decade, PepsiCo resisted following Coca-Cola’s lead with a zero-calorie sports drink. Almost 10 months after...


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Bodyarmor2

KDP Subsidiary Sues Bodyarmor for 'Wrongful Termination'

Bodyarmor Founder Repole Calls Lawsuit ‘Meritless.’
April 19, 2019

On April 10, a Delaware Superior Court judge released a redacted version of a lawsuit by Keurig Dr Pepper that claimed Bodyarmor wrongfully terminated a distribution agreement last year...


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