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Home » Topics » Sports Drinks

Sports Drinks
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Innovation First Look: NACS Show

Hemp Rockstar, Plant-Based Starbucks Energy, Snapple Elements Reboot
October 12, 2021

This year’s NACS trade show in Chicago offered an early glimpse at innovation being sold into US convenience channel retailers for 2022. This story includes a BD slideshow of products featured at the show by Coca-Cola, PepsiCo, Keurig Dr Pepper, and Monster. Below are select highlights based on details provided by the companies and NACS....


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CSD Pricing Up +9.1% in Latest Nielsen Period as Summer Season Closes

Energy Drink Pricing Accelerates to +3.6%. Bang Energy Pricing Down
September 16, 2021

Carbonated soft drink (CSD) pricing accelerated meaningfully during the final month of the summer selling season, according to the most recent ...


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PepsiCo, Bottlers Map Out 2022 Plans

Company Shares 2022 Marketing, Product Innovation for North America
July 29, 2021

Riding a wave of increased investment and momentum, PepsiCo’s North American bottling system convened in June to discuss marketing and distribution plans for 2022. Bottling executives from the independent Pepsi system and company-owned operations attended the virtual meeting. Despite supply issues in the aftermath of the COVID-19 pandemic, the mood was upbeat, representing an optimism unmatched in recent years, sources told BD. This story is based on information from people who attended the meeting. This year...


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Opening Thoughts: July 15, 2021

July 15, 2021

Now that the NCAA allows college athletes to enter paid endorsement deals, I can’t wait to see which marquee names sign on...


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Briefs: June 23, 2021

June 23, 2021

A collection of recent developments from around the industry to keep you up to speed.


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Annual Industry Report: 2020 US Volume and Value Analysis

June 2, 2021

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.


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BodyArmor Co-founder Sees Big Global Opportunity in Coke's Potential Buyout

Offers To Keep Management Team at Helm if Coke Takes Majority Stake
May 25, 2021

As Coca-Cola negotiates a possible buyout of sports drink challenger BodyArmor, the public dance between the two companies continued to play out on...


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Gatorade Chief O’Brien Sees G Zero as Platform For Broader Functionality

Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...


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Briefs: April 30, 2021

April 30, 2021

 A collection of recent developments from around the industry to keep you up to speed.


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Q&A: Nuun CEO Sees Function, Ecommerce as Keys To $250M Sales Target

Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021

Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:


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