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Home » Topics » Sports Drinks

Sports Drinks
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Independent Pepsi Bottlers Admiral, Newburgh Sue PepsiCo Over Gatorade DSD Transition

Bottlers Allege a New Pallet Program Breaches Last Year's Gatorade Agreement
March 20, 2024

PepsiCo Calls Action ‘Improper Attempt’ to Rewrite Contract Terms.

Says Agreement With Bottlers Reserves PepsiCo’s Right to Warehouse Delivery.

Pepsi bottlers Admiral Beverage and Newburgh Bottling have sued PepsiCo in a New York court over plans to ship pallets of Gatorade to the warehouses of Walmart and Kroger. The independent bottlers allege the plan will undermine an...


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Briefs: March 20, 2024

March 20, 2024
A collection of recent developments from around the industry to keep you up to speed...
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Coca-Cola Widened U.S. Soft Drink Gap With PepsiCo in 2023

PepsiCo CEO Emphasizes ‘Full’ Beverage Portfolio Focus for North America Business
March 7, 2024

Coca-Cola’s volume share of the US carbonated soft drink (CSD) market at retail surpassed 40% in 2023, according to BD data. As shown in the table, market leader Coke gained nearly half...


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Noteworthy Launches: March 7, 2024

March 7, 2024

As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...


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Opening Thoughts: February 20, 2024

February 20, 2024

Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.

The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...


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Briefs: February 20, 2024

February 20, 2024
A collection of recent developments from around the industry to keep you up to speed...
Read More
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Household Income Pressure to Ease as Year Progresses, PepsiCo and Coke Say

Fourth-Quarter North American Volume Challenging
February 20, 2024

Coca-Cola Alcohol Agenda Moves Beyond Experiment; Passes $1B Retail Mark, CEO Says.

BodyArmor Stabilizing, Coke CEO Says. Brand Responds to Changing Category.

PepsiCo Addresses Question of US Bottler Refranchising Amid Margin Woes.

The CEO’s of Coca-Cola and PepsiCo painted a rosier than expected picture of consumer strength and sentiment in the US during their companies’ recent fourth-quarter earnings reports. That came despite...


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Noteworthy Product Launches: January 31, 2024

January 31, 2024

Hydration brand Hoist has debuted a Blaze Orange flavor in collaboration with outdoor lifestyle brand Realtree.

Tablet water enhancer Waterdrop has launched a new Berry flavor.

...
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Ghost Energy Joins Prime in Hip Hydration Race

Introduction Comes as BodyArmor Adds Zero Sugar Option
January 31, 2024

Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...


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Report: Red Bull, Coke, Celsius Top Influencer Marketing ROI Leaderboard

Influencer-Founded Prime Holds No. 4 Slot Among Non-alcoholic Beverage Brands
January 18, 2024

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.


Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s


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