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Opening Thoughts: March 2, 2023

March 2, 2023
Back in my Bloomberg News days a decade ago, a colleague and ex-options trader, who was often intrigued by health and profit hacks, brewed a cup of Keurig coffee one morning and whisked it with grass-fed butter. He extolled the virtues of the concoction for both health and mental acuity. He believed it gave him the kind of physical edge that folks on Wall Street and Silicon Valley are forever striving to unlock.

Before long, seemingly everyone looking for an edge was talking about that trend and the brand fueling it, Bulletproof. Founder David Asprey had been energized by the yak-butter tea he drank during a meditation excursion in Tibet. Asprey introduced US consumers to grass-fed butter coffee by way of Bulletproof in 2013. The company included a healthy fat called MCT oil to provide energy to the brain and body. Bulletproof became a cornerstone of the keto diet fad, a modern on a low-carb diet. Keto encouraged consumption of quality fats and protein.

Bulletproof sold plenty of coffee beans, pods, and MCT oil. However, the company’s ready-to-drink offering, launched in 2017, hasn’t caught on and may have been too late, despite the brand’s keto-on-the-go promise. Instead, Super Coffee has dominated the MCT-infused keto coffee space. A 2018 appearance on Shark Tank, investments from the likes of NFL quarterback Aaron Rogers and pop star Jennifer Lopez, and a 2020 national distribution partnership with Anheuser-Busch has propelled that brand to the forefront.

That’s why Starbucks’ launch of olive oil infused coffees at a cafe in Italy is especially eye-catching. Called Oleato, the barista-prepared drinks — in hot and iced forms — appear to take cues from the MCT coffee craze, although Starbucks’ pitch is all about mouthfeel. “The alchemy of Starbucks arabica coffee and premium Partanna extra virgin olive oil (EVOO) creates an entirely new experience, taking on a depth and dimension that simply must be tasted to be believed,” the company’s website states. The drinks are headed to California in the spring.

As I tweeted last week, Oleato is just the kind of innovation that could one day jump to the RTD market by way of Starbucks’ JV with PepsiCo. That successful partnership has...


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Territory Changes and Deals: March 2, 2023

March 2, 2023
A collection of key deals from around the industry so you don't miss a beat...
Read More

Briefs: March 2, 2023

March 2, 2023
A collection of recent developments from around the industry to keep you up to speed...
Read More

Territory Changes and Deals: February 1, 2023

February 1, 2023
A collection of key deals from around the industry so you don't miss a beat...
Read More

Opening Thoughts: February 1, 2023

February 1, 2023

If you have young adults in your life, hopefully they have introduced you to bubble tea, also known as boba tea. This combination of tea, milk, and gelatin-like tapioca pearls, invented decades ago in Taiwan, can by now be found in strip mall cafes all over the US. Almost always there are high school and college students inside slurping boba beads through oversized straws. Franchised versions of the concept have of course followed.

Having visited a few of these bubble tea cafes with my kids, I was primed to notice several ready-to-drink and make-at-home versions seeking to capitalize on the boba trend — and to take drink occasions away from iced and bottled coffee. Here are a couple:

Inotea Bubble Tea — This shelf stable boba in...


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Territory Changes and Deals: November 22, 2022

November 22, 2022

A collection of key deals from around the industry so you don't miss a beat...



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Briefs: November 9, 2022

November 9, 2022

Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s


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Briefs: October 20, 2022

October 20, 2022

A collection of recent developments from around the industry to keep you up to speed...



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Briefs: September 22, 2022

September 22, 2022

A collection of recent developments from around the industry to keep you up to speed...


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6-stock-logos.jpg

Market Spills Plenty of Red For Beverage and Retail Stocks

Starbucks, Primo, Amazon, Target Face Long Climb Back. Coke, Kroger Gain
August 2, 2022

The stock market was not kind during the first half of this year to most US-traded beverage and retail companies tracked by BD. As shown in the table, Starbucks...


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