Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...
Here's a Look at Retail Promotions During the Holiday
July 15, 2020
Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...
US Non-Alcoholic Beverage Industry Flexed Pricing Muscle Last Year
June 1, 2020
Annually, BD publishes estimated volume and value sales data for US liquid refreshment beverages (LRB) and carbonated soft drinks (CSD). The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain and vending. Data for juice, tea, coffee and dairy categories focus on single-serve, direct-store-delivered beverages and generally do not include warehouse-delivered or refrigerated products by Coca-Cola, PepsiCo and Keurig Dr Pepper. CSD estimates in this report include traditional soft drinks and energy drinks, which are both carbonated and share similar manufacturing and distribution methods. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.
In late April, Coca-Cola, PepsiCo and Keurig Dr Pepper reported first-quarter earnings. Those results, however, were less interesting that the outlook for the second quarter and the rest of the year. Below is a synopsis, culled by BD from earnings call transcripts, of actions the three companies are taking to adjust to market conditions during the crisis.
CEO Sees Challenging Second-Quarter. Says Crisis Response in Coke's 'DNA.'
April 21, 2020
Coca-Cola CEO James Quincey emphasized the company’s resilience today as it reported first-quarter earnings amid the COVID-19 pandemic. Here are initial takeaways from today’s earnings release and company-hosted calls with Wall Street analysts and media:
The COVID-19 disruption extended through last week’s important Easter holiday sales period. Large family gatherings and community egg hunts were shut down across the country. The holiday also came on the heels of a month of extreme grocery stock-up in April. BD took a look at...