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Home » Topics » Coffee

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Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher.

June 4, 2026

Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...


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Briefs: Coke Freestyle. SNAP Restrictions. Coke NE Fights. Trump on Marijuana. Tabaholics. Microplastics. PET Recycling. Coke Ukraine Hit, Says NYT. Diet Coke India

May 15, 2026
A collection of recent developments from around the industry to keep you up to speed...
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People: Poppi. Nutrabolt. Coke. Surgeon General. Yerba Madre

May 15, 2026
The latest industry executive moves to keep you in the know...
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Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola

April 23, 2026
Collection of key deals from around the industry so you don't miss a beat..
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Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz

April 23, 2026
A collection of recent developments from around the industry to keep you up to speed...
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The Fact Book

2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9%

CSD Dollars Up +3.1%. Volume Down -0.7%
April 8, 2026

ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.


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Territory Changes and Deals: Danone-Huel. Refresco. Celsius. Costa-Buc-ee's. Coke United. IMG-PepsiCo.

March 25, 2026
Collection of key deals from around the industry so you don't miss a beat..
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Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets]

Protein Shake Category Soars as RTD Coffee, Tea Categories Slide in 2025
March 25, 2026
The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein...
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Noteworthy Launches: Pibb Flavors. KDP Innovation. Ghost Yoo-Hoo. Starbucks Innovation. Spindrift Tea. Alani Nu. Update. Sparkling Ice. Hint. Bubly. Electrolit. Caliwater. Ryl Tea. Death Wish Coffee

March 5, 2026

Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...


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Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More

March 5, 2026
Collection of key deals from around the industry so you don't miss a beat...
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