Launches

Briefs: February 17, 2021

February 17, 2021

PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...

Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Plus, Sparkling Water results at Retail: 2020

February 17, 2021

PepsiCo’s Bubly sparkling water brand is rolling out a caffeinated version called Bounce. The line extension contains...

Coca-Cola to Launch 13.2-oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Includes On-Pack ‘Recycle Me’ Label

February 9, 2021

Today, Coca-Cola will announce the nationwide launch this year of a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the 20-oz soft drink bottle now standard for...

Briefs: February 3, 2021

February 3, 2021

Collection of industry briefs to keep beverage executives up to speed.

PepsiCo Goes Beyond Meat in Search of Plant-Based Foods Expertise

Adds R&D Capability, Credibility in Fast-Growing Food and Beverage Category

February 3, 2021

Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...

BodyArmor Looks to Expand Base With Caffeinated Edge Debut

Joins New Front in Sports Drink Wars

February 3, 2021

Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...

Briefs: December 21, 2020

December 21, 2020

Collection of industry briefs to keep you up to speed on key developments.

Briefs: December 1, 2020

December 1, 2020

A collection of the most important recent industry news to keep you up to date.

Briefs: November 11, 2020

November 11, 2020

A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...

Sparkling Water: Aha Launch Disrupted

LaCroix, Sparkling Ice, Topo Chico Rise

November 11, 2020

Coca-Cola’s Aha sparkling water launch has fallen behind the pace set in 2018 by PepsiCo’s Bubly introduction, according to US retail data tracked by BD. Following its March launch, Aha reached a ...