Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • A Message From the Editor & Publisher
    • Contact Us
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Fact Book Archive
  • The Coke and Pepsi Systems
    • The Coke and Pepsi Systems (February 2022)
    • System Book Archive
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2021
    • Future Smarts 2020
    • Future Smarts 2019
  • Awards
    • Awards 2021
    • Awards 2020
    • Awards 2019
  • Sponsor
Home » Topics » Launches

Launches
Launches RSS Feed RSS

Territory Changes and Deals: March 17, 2022

March 17, 2022

A collection of key deals from around the industry so you don't miss a beat...


Read More

Briefs: February 23, 2022

February 23, 2022

A collection of recent developments from around the industry to keep you up to speed...


Read More
2-g-fit.jpg

Gatorade Launches 'Gatorade Fit' Electrolyte Drink. Puts ‘Healthy’ On Label

Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt
February 23, 2022

Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...


Read More

Briefs: February 9, 2022

February 9, 2022

A collection of recent developments from around the industry to keep you up to speed...


Read More

Opening Thoughts: January 25, 2022

January 25, 2022

One of the big themes BD will mine this year is the new aggressive approach by non-alcoholic beverage powerhouses to find revenue growth in the alcohol beverage market. What appeared last year to be an experiment is quickly looking like strategy.

Of particular interest now are the divergent paths taken by Coca-Cola, PepsiCo, and Monster Beverage, spurred by the fragmented nature of the US alcohol distribution system.

Coke has quickly expanded its Topo Chico licensing test started a year ago with Molson Coors. That deal now includes Simply, a household name in the chilled juice segment. And Coke has partnered with a second brewer and spirits company, Constellation Brands, to create a canned cocktail headlined by Fresca. In both cases, distribution will be handled by the brewers’ networks.

PepsiCo’s go-to-market strategy couldn’t be more different than Coke’s. The company has opted to build its own alcohol distribution and merchandising network around a flavored malt beverage called Hard Mtn Dew. (Be sure to check out our Blue Cloud map published last month and available only to subscribers.) Boston Beer will develop and produce the drink under license from PepsiCo.

Monster Beverage has chosen yet another path....


Read More

Briefs: January 25, 2022

January 25, 2022

A collection of recent developments from around the industry to keep you up to speed...


Read More

Territory Changes and Deals: November 2, 2021

November 2, 2021

A collection of key deals from around the industry so you don't miss a beat...


Read More
5-orgs.jpg

Industry Reaches Halfway Mark to 20% Calorie Reduction Target

Sugarless Sports, Energy Drink Options Helped Accelerate Progress
November 2, 2021

Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...


Read More

Innovation First Look: NACS Show

Hemp Rockstar, Plant-Based Starbucks Energy, Snapple Elements Reboot
October 12, 2021

This year’s NACS trade show in Chicago offered an early glimpse at innovation being sold into US convenience channel retailers for 2022. This story includes a BD slideshow of products featured at the show by Coca-Cola, PepsiCo, Keurig Dr Pepper, and Monster. Below are select highlights based on details provided by the companies and NACS....


Read More

SodaStream Launches Do-It-Yourself Pepsi, 7Up Syrups in Canada

U.S. Launch Next?
September 16, 2021

PepsiCo’s SodaStream unit has launched a line of do-it-yourself Pepsi and 7Up syrups for the at-home appliance in Canada, moving one-step closer to the ...


Read More
Previous 1 2 3 4 5 6 7 8 Next

Popular Stories

  • 1 lead

    Bang Energy Faces $175M Payment for Alleged Trademark Infringement

  • 1 lead

    Q&A: New BodyArmor CEO Muyshondt to Go Deep on Coke Bottling Network

Attention Market Strategists

Not a subscriber yet? Get behind closed doors and beyond the mainstream.
Learn More

Latest News

  • Fact book issue header

    2021 All-Channel Results: Post Pandemic CSD Category Notches First Volume Gain in 17 Years

  • Muscle Milk Lifts Sales With Broader Fitness Focus

  • Spindrift Sees DSD as Next Growth Engine for Hard and Soft Sparklers

  • Big 3 Soda Companies Say Consumers Remained Steady Amid Pricing Increases

  • Hard Mtn Dew Expands to New States as Market Share Soars in Existing Markets

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2022 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media