Launches

Coke Zero Sugar Gets New Formula, Package Graphics, Marketing Campaign

New Version Hits U.S. This Month Amid Global Push

July 15, 2021

This month, Coke is launching a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in ...

Fever-Tree North America Launches Cola Mixer For Dark Spirits

North America CEO Shares Post-Covid View of On-Premise, Discusses Brand Reach

June 23, 2021

Fever-Tree, the UK-founded mixer brand, has added a cola to its US lineup of premium carbonated offerings. Named Distillers Cola, the new drink was formulated to mix with...

Briefs: June 23, 2021

June 23, 2021

A collection of recent developments from around the industry to keep you up to speed.

Territory Changes and Deals: May 25, 2021

May 25, 2021

Important transactions from around the beverage industry to keep you in the know.

Territory Changes and Deals: April 1, 2021

April 1, 2021

A collection of recent deals to keep you up to speed.

Briefs: March 18, 2021

March 18, 2021

A fast-paced collection of industry news to keep you in the know.

Uncuffed MTN Dew Launches Rise Energy Drink

Offers More Caffeine than Monster Energy, Targeted Morning Positioning

March 17, 2021

More than a year after Coca-Cola extended its flagship brand into the growing US energy category with Coca-Cola Energy, PepsiCo has made...

Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition

March 3, 2021

Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.

Briefs: March 3, 2021

March 3, 2021

Collection of recent news items to keep you up to speed on what's most important ...

Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

March 3, 2021

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...