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Home » Topics » Launches

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Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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PepsiCo Evaluating Hard Seltzer Category

‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...


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Briefs: September 24, 2020

September 24, 2020

Collection of news items from around the industry to keep you up-to-speed.


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Pepsico to Address Relaxation White Space With Functional Still Water

Driftwell Launches This Year
September 24, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year...


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bolt-logo

Gatorade Uses Bolt24 in First Challenge to Bodyarmor Healthy Halo

Gatorade vs Bodyarmor
September 24, 2020
Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink. Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as containing..
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oat

Oat Milk Trend: Oatly Ready to Cast Off US Capacity Constraints

Single-Serve RTD Not a Priority, North America President Says
September 24, 2020

Fresh off a recent $200 million capital raise, Oatly expects to open a new “end-to-end” US oat milk...


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mc-header

Molson Coors Charts Path to Total Beverage Through Zenwtr, LA Libations, Hexo

Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020

 Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.) 


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Bolt24 Campaign

Exclusive: Gatorade’s Bolt24 to Challenge Bodyarmor in New Ad Campaign

Point-of-Sale Marketing to Tout 30% Less Sugar
September 15, 2020

A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...


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Driftwell

PepsiCo to Launch Relaxation Water in 4Q

Driftwell to Address White Space in Helping People Sleep
September 14, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...


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