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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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Coca-Cola’s Red Tree Alcohol Unit to Launch Wine-Based Minute Maid Spiked

Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow
December 18, 2023

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...


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Noteworthy Product Launches: December 19, 2023

December 18, 2023

Mark Anthony Brands will launch a White Claw 0% Alcohol canned seltzer next year in four flavors. The non-alcoholic drink contains 2 grams of sugar and 15 calories per 12-oz slim can. The drink also contains electrolytes. Flavors are Black Cherry Cranberry...


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Noteworthy Product Launches: November 30, 2023

November 30, 2023

Texas-based grocery chain H-E-B is selling a Dr Pepper infused egg nog produced by a Dallas-area dairy called 1836 Farms. The drink is sold in a 32-oz glass bottle for about $8....


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Noteworthy Product Launches: November 20, 2023

November 20, 2023

Use of minicans continues to expand, especially amid this period of higher beverage prices. Alani Nu is pushing an 8.4-oz version of its energy drink in Cherry Slush and Juicy Peach flavors. The cans


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Noteworthy Product Launches: November 2, 2023

November 2, 2023

Prebiotic soda brand Olipop has introduced a 7.5-oz minican in Tropical Punch and Lemon Lime flavors. The launch begins exclusively at Target, according to Olipop. A four-pack will be retail priced at $7.99, or about $2 per...


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Briefs: October 12, 2023

October 12, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Product Launches: September 27, 2023

September 27, 2023

ShineWater has introduced a new aluminum can package for its vitamin D infused line of flavored waters. The brand will phase out the use of plastic bottles in favor of the 16-oz cans by early 2024, according to the company. Meanwhile,...


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From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

Molson Coors Cash, Distribution Muscle to Help
September 27, 2023

‘We Want to be the Most Approachable Energy Drink.’

Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...


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Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023

Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for


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