PepsiCo has now launched a sweetened sparkling water called Bubly Burst, an answer to Talking Rain’s popular Sparkling Ice. Bubly Burst is an extension of PepsiCo’s flavored sparkling water brand, Bubly, which debuted in 2018. BD previously reported the expected Bubly Burst launch when PepsiCo gave a sneak peek to convenience retailers in October at the NACS show. Bubly Burst will be available nationally starting next week. Flavors are ...

The US energy drink category at retail grew dollar sales by +12% in 2023 as volume jumped +5.1%, according to BD data. As shown in the Green Sheet with this story, market leaders...

As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...

Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...

Hydration brand Hoist has debuted a Blaze Orange flavor in collaboration with outdoor lifestyle brand Realtree.

Tablet water enhancer Waterdrop has launched a new Berry flavor.

Lemon Perfect has launched a 15.2-oz bottle for a suggested retail price of $2.29. The brand also is adding flavors Blueberry, Coconut, and Watermelon.

Sanpellegrino has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks in flavors Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange for $6.99 per six-pack of 11.5-oz cans.

Suja Organic, the fresh pressed juice company that previously held a minority investment from Coca-Cola