Talking Rain has added Sparkling Ice + Energy to its product lineup. The sparkling energy water will reach shelves in April in three flavors: Power Punch, Berry Blast, and Maximum Mango. Packages are...

Nutrabolt, the energy drink company that received an $863 million investment from Keurig Dr Pepper in December, has refreshed its C4 Smart Energy line. The drinks claim “to sharpen mental focus and elevate alertness.” A key plant-based ingredient in the drink is InnovaBean, which the company says is a green coffee bean that...

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 3.

Our guest today is Matt Hughes, Vice President of Incubation for New Revenue Streams at Coca-Cola. Insiders might remember this unit as Venturing & Emerging Brands (VEB), of which Matt is a founding member. He has spent 30 years in the beverage industry, including as an entrepreneur. We talk to Matt about this month's Natural Products Expo West to compare notes on natural product trends, up-and-coming wellness brands, and what it takes to break through in a crowded sector defined by high failure rates and a huge potential upside...

If you haven’t yet listened to BD’s new podcast, The Breeze With Beverage Digest, I hope you will.

Our debut episode, “Is Gatorade Beatable?” explores Coca-Cola’s mission to use a combined BodyArmor and Powerade to overtake sports drink leader Gatorade in the coming years. Coke leaders are through being an also-ran in this category, and PepsiCo has no plans to give up its supremacy. That will make for great competition, even as the category shifts beneath both companies’ feet with the emergence of “rapid hydration.”

Episode 2, “Is Sprite Beatable?” delves into PepsiCo’s Starry lemon-lime soda launch and the company’s plans to disrupt the dominance of Coca-Cola’s Sprite. We discuss how Sprite spent decades embracing hip-hop and the NBA to build a loyal consumer base, and how PepsiCo has decided to start from scratch with Starry to reach Gen Z consumers after years of struggles with lemon-lime brands including Sierra Mist.

I’m joined for both podcasts by...

A collection of recent developments from around the industry to keep you up to speed...