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Home » Topics » Launches

Launches
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Noteworthy Launches: Maison Perrier. Sprite. Jack & Coke. Canada Dry. Sparkling Ice. Waterloo. Unwell Energy. Liquid Youth

February 17, 2026

Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime...


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Opening Thoughts: From PMS to Skin care, Niche Brands Focus on Women

February 17, 2026

Liquid Youth, a brand highlighted in today's Noteworthy Launches, is part of a spate of health and wellness beverages seemingly—or explicitly—aimed at women. The collagen water is “designed to nourish your skin, hair, nails, and joints, empowering your beauty from the inside out." The drink, packed in...


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Noteworthy Launches: Beyond Meat. Prime. Nobull. Recover 180. Alani Nu. Celsius. Red Bull. Rockstar. Lucky Energy. Mountain Dew Baja

February 4, 2026

The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s


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Opening Thoughts: Drive-Thru-Only Coffee and Coke's Costa Dilemma

February 4, 2026

During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops.

Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other.

Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year.

This is a familiar suburban trend across...


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Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino

January 14, 2026

Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....


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Noteworthy Launches: C4 Performance Energy Shots; Unwell Energy; LaCroix Pineapple Coconut; Playboy Energy

December 22, 2025

Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...


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Briefs: Bottled Water Results. Ultraprocessed Food Lawsuit. ISBT Brand Council. WHO Endorses GLP-1 Drugs. Prebiotic Pepsi Teaser. Johnny Cash Sues Coke

December 3, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches: Tractor Beverage. Cappy Bubble. Keurig Coffee Collective

December 3, 2025

Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...


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Noteworthy Product Launches: Red Bull. Monster. Phorm. Bloom. Gorgie. Slice. Cheerwine. Halfday. Lipton Hard Iced Tea

November 19, 2025

Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension.

Monster Beverage has added a passionfruit and citrus flavored...


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Noteworthy Launches: Syncron; Cycle; Unwell Hydration; Red Bull; Coke; Dr Pepper Mashups

November 5, 2025

Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said...


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