PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...

One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed...

Coca-Cola unveiled a new marketing partnership with Disney’s Star Wars franchise. The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign features 30 limited-edition Coca-Cola package designs featuring Star Wars characters. The partnership follows Coke’s similar Marvel heroes campaign with Disney last...

Anheuser-Busch InBev has launched Phorm Energy online nationally. Flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The zero sugar drinks include...

Coca-Cola has launched Sprite + Tea, which is a combination of Sprite lemon-lime soda and iced tea. The concept was based on a social media trend in which influencers and consumers cold-steep tea bags in Sprite.

Biolyte hydration drink, which bills itself as an “IV in a bottle,” has unveiled a packaging redesign. The brand also added 6,000 CVS and Walgreens locations nationwide to its distribution footprint....

In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of this year, according to BD data. As shown in the...

Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line...

Coca-Cola’s alcohol subsidiary Red Tree Beverages has launched new two new Lines: Minute Maid Spiked Vodka Lemonade, and Minute Maid Spiked Vodka Pink Lemonade. The drink contains...