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Home » Topics » Launches

Launches
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Noteworthy Launches: Snapple, Dunkin' Spiked, Langers Cola, LumiCup, Cheerwine Holiday Ale

November 25, 2024

Keurig Dr Pepper has added Snapple Zero Sugar Peach Tea to fountain drink dispensers at 7-Eleven, Speedway, and Stripes convenience stores nationwide.

Dunkin’ has added a limited-edition Peppermint Mocha flavor to its line of Dunkin’ Spiked Iced Coffees. The canned hard coffee drink, which contains 6% alcohol by volume, will be available at grocery and package stores across 28 states during the holiday season....


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Latin America Pepsi Bottler Sets Sights on U.S. With Branded Drinks Unit Beliv

Gut Sodas, High Brew Coffee, Oca Energy Will Lead Charge
November 25, 2024

Beliv, the beverage company tied to one of PepsiCo’s oldest international bottlers, has been broadening its ambition in the US market. In the past year, Beliv has launched a gut soda competitor to Poppi and Olipop and acquired canned coffee company...


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Noteworthy Launches: Barrilitos; Cranberry Wars: Sprite v Starry; De Soi; 5-Hour Energy

November 7, 2024

Noteworthy Launches: October 28, 2024

October 28, 2024

Monster Energy has added a Vice Guava flavor to its zero sugar Ultra line. Rapper French Montana has signed on as a brand ambassador for the tropical fruit flavored variant and the broader Ultra line.

Rebbl has launched a ...


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Noteworthy Launches: October 3, 2024

October 3, 2024

PepsiCo-owned SodaStream has launched a line of Crafted Cocktail Mixers for its make-at-home soda appliances. The syrups come in flavor combinations Pineapple and Jalapeño for tequila, Grapefruit and Elderflower for vodka, and White Peach and Ginger for whiskey. A variety pack of all three flavors sells...


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Noteworthy Launches: Ryde, Fanta, Naked Life, Simply Spiked, C4, Poppi, Pepsi.

September 19, 2024

British American Tobacco has launched its Ryde functional shots in the US on Amazon. Three variants are tropical-flavored Energize featuring green tea caffeine and taurine, orange-flavored Focus featuring L-theanine and ginseng; and raspberry-flavored Relax featuring with...


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PepsiCo Expands Single-Serve Portfolio in Growing U.S. Powder Market

Launches Gatorade Hydration Booster
September 19, 2024

PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...


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Noteworthy Launches: September 5, 2024

September 5, 2024

Welch’s has launched a line of zero sugar juice drinks. The drink is sweetened with acesulfame-potassium and sucralose and contains 5 calories per 8-oz serving. Refrigerated versions in 59-oz multi-serve cartons are...


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Pepsi System Meeting: PBNA CEO Aims for ‘Disruptive Big Swings’ in 2025

Market Share Wins, Profit Margin Gains Demand ‘Challenger Mindset’
August 22, 2024

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...


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Noteworthy Launches: August 22, 2024

August 22, 2024

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience


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