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Home » Topics » Launches

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PepsiCo’s SodaStream Plans Branded Pepsi Syrup Expansion in U.S., GM Says

Plus, Brand Unveils New Design, Packaging, Voice. Tagline: 'Push for Better'
September 22, 2022

PepsiCo-owned SodaStream is evaluating how to expand its March launch of Pepsi syrup mixes beyond California, US General Manager Mark Fenton told BD in an interview.


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Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

Unit Now Holds Permits in 31 States
September 22, 2022

BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud. Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. Blue Cloud Distribution also has secured federal alcohol wholesale permits in...


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PepsiCo’s Gatorade to Launch 200mg Caffeinated Energy Drink for Athletes

Fast Twitch to Reach Retail Nationally in Early 2023 After NFL Debut
September 7, 2022

PepsiCo’s Gatorade, the fourth-largest liquid refreshment beverage brand in the US, is preparing to launch a caffeinated energy drink formulated specifically for athletes. The product, called Fast Twitch, could rightfully...


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Electrolit’s New Global CEO Targets $1B in Shipment Revenue by 2024

Category Challenger to Evolve From ‘Great Product to a Lifestyle Brand’
September 7, 2022

Pisa Pharmaceuticals has hired former Red Bull marketer Christian Patiño Webb as CEO of the company’s Electrolit “instant hydration” business globally. He will be based in Houston and report to Pisa’s board of directors. His background in the consumer packaged goods industry includes...


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Territory Changes and Deals: August 2, 2022

August 2, 2022

A collection of key deals from around the industry so you don't miss a beat...


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Opening Thoughts: July 15, 2022

July 15, 2022

The beverage industry is full of niche and regional brands that find ways to remain relevant as consumer trends come and go. We drop into two such brands today – Jel Sert and Ale-8-One. Each has a century of history that started with determined founders.

Jel Sert began life in 1926 making instant gelatin desserts. Founders Charles and Lillian Wegner created the product using...


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Briefs: June 23, 2022

June 23, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Territory Changes and Deals: June 23, 2022

June 23, 2022

A collection of key deals from around the industry so you don't miss a beat...


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Territory Changes and Deals: May 9, 2022

May 9, 2022

A collection of key deals from around the industry so you don't miss a beat...


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Briefs: March 17, 2022

March 17, 2022

A collection of recent developments from around the industry to keep you up to speed...


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