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Coca-Cola to Launch 13.2-oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Includes On-Pack ‘Recycle Me’ Label
February 9, 2021

Today, Coca-Cola will announce the nationwide launch this year of a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the 20-oz soft drink bottle now standard for...


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PepsiCo Goes Beyond Meat in Search of Plant-Based Foods Expertise

Adds R&D Capability, Credibility in Fast-Growing Food and Beverage Category
February 3, 2021
Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...
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Briefs: November 11, 2020

November 11, 2020

A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...


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Sparkling Water: Aha Launch Disrupted

LaCroix, Sparkling Ice, Topo Chico Rise
November 11, 2020
Coca-Cola’s Aha sparkling water launch has fallen behind the pace set in 2018 by PepsiCo’s Bubly introduction, according to US retail data tracked by BD. Following its March launch, Aha reached a ...                                               
        

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The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...


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Briefs: November 2, 2020

November 2, 2020

PEPSI CENTER BECOMES BALL ARENA. Aluminum can maker Ball has bought naming rights for the home of the Denver Nuggets professional basketball team and the Colorado Avalanche professional hockey team. The facility, formerly called...


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