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Home » Topics » Launches

Launches
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don't-quit-wide

Don’t Quit Eyes $3.0 Billion Adult Nutrition Category

September 11, 2020

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.


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Briefs: September 11, 2020

September 11, 2020

Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.”   Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.


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Briefs: August 28, 2020

August 28, 2020

Collection of news and notes from around the industry.


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Territory Changes and Deals: August 28, 2020

August 28, 2020

PEPSICO OPENS SALES CENTER. PepsiCo Beverages North America has opened a 200,000-square-foot sales and distribution center... and MORE


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Briefs: August 12, 2020

August 12, 2020

SodaStream collaborated with the Hadassah Ein Kerem Hospital in Israel to produce an oxygen machine for COVID-19 patients with mild to moderate condition; the device is called StreamO2 …


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Polar-Beverages-2.jpg

KDP Looks to Make Polar Seltzer No. 1

Q&A With Keurig Dr Pepper CCO Derek Hopkins
August 12, 2020

BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...


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Coca-Cola with Coffee

Coca-Cola With Coffee US Launch Now Set for 2021

July 31, 2020

Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...


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TopoChicoHardSeltzer

Coke to Launch Topo Chico Hard Seltzer

Latin America 2020. US 2021
July 30, 2020

Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...


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Briefs: July 15, 2020

July 15, 2020

COVID-19 UPDATES and more...


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Briefs: July 1, 2020

July 1, 2020

Coca-Cola will give US employees a paid day off on Election Day, Nov. 3, to make it easier to vote, according to an internal Coke memo...


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