Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles
February 27, 2024
PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...
Looks to Close Gap with Gatorade in $2B Zero Sugar Sports Drink Segment
January 18, 2024
Coca-Cola has rolled out BodyArmor Zero Sugar nationwide at retail and online. BodyArmor gave convenience store operators a sneak peek at the product in October during the NACS show in Atlanta. The brand’s entry into the fast-growing...
Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow
December 18, 2023
Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...
Firewalled, Permitted Entity Can 'Further Engage' in Alcohol Marketing and Strategy, Exec Says
July 14, 2023
Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to...
Hearing Set for Pending Bankruptcy Settlement and Deal Despite Lingering FTC Hurdle
June 29, 2023
Bankrupt Bang Energy owner Vital Pharmaceuticals and Monster Beverage are now pushing to close a sale agreement for most of Bang’s assets by Aug. 3, according to ...
New Product Ships Regionally in May. National Launch in 2024. Product to Challenge Electrolit, Gatorlyte on Taste and Electrolyte Level, BodyArmor CEO Says
April 3, 2023
Coca-Cola’s BodyArmor is jumping into the fast-growing rapid hydration sports drink segment with a new product called Flash I.V., the company has confirmed to BD. BodyArmor filed for the Flash I.V. trademark in January and will ship the product in the US regionally early next month by way of some Coca-Cola bottlers, BodyArmor CEO Federico Muyshondt said in an interview. The company will take...
‘Dink’ Latest Example of Beverages Targeting Exploding Pickleball Community
March 29, 2023
The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers...
Pepsi Zero Sugar is Lead ‘Protagonist’ in Master Brand Strategy.
March 28, 2023
PepsiCo will roll out a logo update for its flagship Pepsi trademark this fall, the first such redesign in 14 years. The company’s in-house design firm, led by SVP and Chief Design Officer Mauro Porcini, forged the design over three years. Pictured below, the new logo and “visual identity system” is intended to convey four key messages, Porcini and Pepsi CMO Todd Kaplan told BD in an interview:...
Coca-Cola will put Sprite Zero Sugar on center stage today, widely publicizing a new package design and the brand's first global marketing campaign. The overhaul comes as PepsiCo spends to promote its new lemon-lime soda, Starry, which is targeted to...
PepsiCo Looks to Close the Zero Cola Gap Versus Coca-Cola
January 13, 2023
PepsiCo is rolling out an updated Pepsi Zero Sugar formula in the US to be accompanied by an NFL Super Bowl campaign and a 10-million-unit sampling giveaway, according to the company. The formula and marketing program will be announced this morning. The tagline for the new product is...