New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021
PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...
Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021
Updated Feb. 19, 2021 at 2:15 pm
Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...
Package Made from 100% Recycled PET. Includes On-Pack ‘Recycle Me’ Label
February 9, 2021
Today, Coca-Cola will announce the nationwide launch this year of a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the 20-oz soft drink bottle now standard for...
Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...
Cuts Include 1,200 US Positions at Corporate, North America Units
December 17, 2020
Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a
Bang Ordered to ‘Cease’ Activity in PepsiCo Distribution Territory
December 8, 2020
An emergency arbitrator has ordered Bang Energy for now to stop actions to take distribution back from PepsiCo. The interim ruling filed today also orders Bang owner Vita Pharmaceuticals to abide by the terms of its distribution agreement with PepsiCo during the contract’s three-year notice period...The full court document is available for Beverage Digest subscribers HERE.
Pepsico Has Said It Remains the Exclusive Distributor of Bang in the US.
December 4, 2020
Following Bang Energy’s termination of its 10-year distribution deal with PepsiCo and subsequent lawsuit, BD requested interviews with Bang Founder and CEO John H. “Jack” Owoc and other company officials. Owoc, on behalf of Bang Energy, agreed to answer written questions by email.
Given the high interest in the sudden dispute between Bang, one of the most important energy brands to emerge in recent years, and PepsiCo, a multinational food and beverage company, Bang’s emailed responses to BD’s questions have been included below in full, unedited.
PepsiCo Executive Calls Decision ‘Confusing’ Given Progress
November 17, 2020
Updated: Bang Energy has cancelled its master distribution deal with PepsiCo without cause, according to a termination letter released by Bang this morning. PepsiCo's SVP of Energy Integration Eric Hanson spoke to BD about the termination in an exclusive interview ...