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Home » Topics » Alcohol

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Noteworthy Product Launches: April 6, 2023

April 6, 2023

Nutrabolt, the energy drink company that received an $863 million investment from Keurig Dr Pepper in December, has refreshed its C4 Smart Energy line. The drinks claim “to sharpen mental focus and elevate alertness.” A key plant-based ingredient in the drink is InnovaBean, which the company says is a green coffee bean that...


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Briefs: April 6, 2023

April 6, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Pickleball Craze Draws Beverage Gold Rush

‘Dink’ Latest Example of Beverages Targeting Exploding Pickleball Community
April 6, 2023

The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers Joe and Abby Feerrar. The husband-and-wife team is launching what they believe to be the first non-alcoholic ready-to-drink beverage created with pickleball players specifically in mind. “Dink,” named for the shot that is a staple of the small-court game, will debut this weekend at a pickleball event...


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Speculation Ended: PepsiCo’s Blue Cloud Not Acquiring Corwin’s Beer Business

Plus, Blue Cloud Now Permitted by TTB in 40 States (Map)
April 6, 2023

PepsiCo’s Blue Cloud alcohol distribution subsidiary will not acquire Corwin Beverage’s beer distribution business in southwest Washington state, Corwin CEO Keith Richards confirmed to BD. PepsiCo’s recent agreement to buy back Corwin’s Washington-based Pepsi franchise (see Territory Changes & Deals) sparked speculation as to whether PepsiCo would acquire Corwin’s beer business to distribute Hard Mtn Dew and perhaps...


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Expo West 2023: Live Updates

What's Next for Functional Beverages
March 7, 2023

Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.

We'll share our observations in live updates here, so check back through the next couple of days.

Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.


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Territory Changes and Deals: March 2, 2023

March 2, 2023
A collection of key deals from around the industry so you don't miss a beat...
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Briefs: March 2, 2023

March 2, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Briefs: February 16, 2023

February 16, 2023
A collection of recent developments from around the industry to keep you up to speed...
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PepsiCo, Coke Executives Prepare for Possible Second-Half Challenges

Fewer Price Hikes Expected in 2023. Promotional Activity to Remain Highly Selective
February 16, 2023
Plus: Updates on Alcohol Expansion, BodyArmor, SodaStream

A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...


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Monster to Develop Small Brands In-House with Coke’s Blessing

Monster Targets Liquid Death, Celsius, Hard Mtn Dew With 2023 Launches
February 1, 2023

The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...


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