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Home » Topics » Alcohol

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Briefs: October 12, 2021

October 12, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Opening Thoughts: October 12, 2021

Hard Seltzer Market is No Joke for Non-Alcohol Players
October 12, 2021

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...


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PepsiCo Executives Discuss Rationale for Alcohol Self-Distribution Unit

Blue Cloud Decision Spurs Debate With Beer Wholesalers
October 12, 2021

During a third-quarter earnings conference call on Oct. 5, analysts naturally wanted to know more about the strategy behind PepsiCo’s decision to form an...


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Building the War Chest. Keurig Dr Pepper Targets $20 Billion in Possible M&A Deals

Big Question Is What Might CEO Bob Gamgort Buy?
October 12, 2021

Keurig Dr Pepper hosted a virtual investor day on Oct. 1. The most significant revelation was the company’s new focus on ...


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Territory Changes and Deals: September 24, 2021

September 24, 2021

A collection of key deals from around the industry so you don't miss a beat...


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Opening Thoughts: September 24, 2021

September 24, 2021

This week’s issue touches on a couple of important beverage industry themes that we’re paying a lot of attention to these days. The first is the blurring of product and distribution lines between non-alcoholic and alcoholic beverage categories. Driving this trend is a need by scaled players in both ...


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PepsiCo’s Self-Distribution Entity for Hard Mtn Dew Emerges

Blue Cloud Registered in at Least 16 States. Federal Permits Filed
September 16, 2021

Registrations filed in at least 16 US states for new corporate entities called Blue Cloud Distribution will be used to...


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Mtn Dew Hard

PepsiCo Joins Truly-Maker Boston Beer To Launch Hard Mtn Dew In 2022

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System
August 11, 2021

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System


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Mtn Dew Hard

PepsiCo, Boston Beer to Launch Hard Mtn Dew in 2022

Boston Beer to Produce. PepsiCo Creates New Sales and Distribution Entity
August 10, 2021

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called...


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Briefs: July 29, 2021

July 29, 2021

A collection of recent developments from around the industry to keep you up to speed...


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