Hard Seltzer Market is No Joke for Non-Alcohol Players
October 12, 2021
One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.
Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...
Blue Cloud Decision Spurs Debate With Beer Wholesalers
October 12, 2021
During a third-quarter earnings conference call on Oct. 5, analysts naturally wanted to know more about the strategy behind PepsiCo’s decision to form an...
This week’s issue touches on a couple of important beverage industry themes that we’re paying a lot of attention to these days. The first is the blurring of product and distribution lines between non-alcoholic and alcoholic beverage categories. Driving this trend is a need by scaled players in both ...
Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System
August 11, 2021
PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...
Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System