Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...

I’m taking a break from alcohol as I work to get in better shape. It’s been more than a month. Not drinking is easy. Not drinking while socializing is hard.

I took for granted the extent to which responsible social drinking is as much about ritual as intoxication. Everything from trying a new porter to experimenting with Old Fashioned recipes is fun. Doing it with people you love or laugh with is even better.

As I’ve written before, there are barriers to the adoption of non-alcoholic versions of alcoholic drinks. The functionality of alcohol as a social lubricant, as well as alcohol’s ability to lessen inhibition, are built-in mechanisms that drive consumption rates and make premium pricing palatable. Non-alcoholic replacements for booze don’t share those advantages.

Now, I find myself — like so many other consumers — not wanting to...