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Home » Topics » Alcohol

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Briefs: July 29, 2021

July 29, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Q&A: Entrepreneur Says Non-Alcohol-To-Booze Crossover Still About Relationships

Former Coca-Cola Innovation Partner Building Presence for Howie’s Spiked Brand
July 29, 2021

As the crossover between alcoholic and non-alcoholic beverage distribution and product development heats up, BD caught up with longtime beverage entrepreneur Larry Trachtenbroit to see what lessons he’s learned after making the transition. Trachtenbroit sold a ready-to-drink coffee business to Coke for more than $5 million 20 years ago before going on to create a beverage innovation shop called Brain Twist that counted Coca-Cola as an investor. More than five years ago, he switched fully to alcohol beverages. He co-founded his current venture FS Beverages with former global ocean shipping industry executive Greg Howard, who is president. FS Beverages is building sales and distribution for a line of alcohol-infused cherries, teas, lemonades, and coffees under a brand called Howie’s Spiked. The flagship product, Howie’s Spiked Cherries, is distributed in 15 Midwestern, Southern, and East Coast markets. The distribution network includes at least 30 independent Anheuser Busch-aligned distributors, as well as other independent wholesale distributors. The company generated revenue of $1.5 million in 2020 after growth of +28%, according to Howard. With the introduction of a spiked coffee called Alc-A-Chino later this year, revenue is expected to approach $2 million in 2021...


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Briefs: July 15, 2021

July 15, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Blurred Lines: Topo Chico Hard Seltzer Off to Promising U.S. Start

Brand Breaks Top 10 at Retail. Distributor in Goldman Sachs Survey Predicts No. 3
June 23, 2021

Topo Chico Hard Seltzer, produced and marketed by Molson Coors under an agreement with Coca-Cola, continues to gain traction in the US despite a highly competitive market and signs of...


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Briefs: May 25, 2021

May 25, 2021

A collection of key industry developments to keep you up to speed.


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Iris Nova CEO Looks To Expand ‘Conversational Commerce’ to Alcohol Sector

May 25, 2021

Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.


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Briefs: April 20, 2021

April 20, 2021

A collection news items to keep you up to speed and connecting the dots.


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Briefs: April 1, 2021

April 1, 2021

This Spring, LaCroix will launch three new flavors – Beach Plum, Black Razzberry, and Guava Sao Paolo.

PepsiCo launched a number of products in March, including Pepsi Mango. The variant is...


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Territory Changes and Deals: February 3, 2021

February 3, 2021

Deals from around the beverage industry to keep executives up to speed.


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UPDATE: Monster Keeps Hard Seltzer Decision Close to Vest

Meeting Today Follows Seltzer Trademark Parade
January 14, 2021

Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...


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