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Home » Topics » Alcohol

Alcohol
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Territory Changes and Deals: September 14, 2023

September 14, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Noteworthy Product Launches: August 30, 2023

August 30, 2023

Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....


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Briefs: August 30, 2023

August 30, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Briefs: August 9, 2023

August 9, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: August 9, 2023

August 9, 2023
Collection of key deals from around the industry so you don't miss a beat...
Read More

Noteworthy Product Launches: July 25, 2023

July 25, 2023

Media personality and author Jay Shetty and his YouTuber wife Radhi Devlukia-Shetty have launched an adaptogenic, zero sugar sparkling tea brand called Juni in four flavors: Raspberry, Lemon Green Tea, Peach Green Tea, and Tropical Green Tea....


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Dueling Alcohol Models

July 25, 2023

What’s better: a Blue Cloud, or a Red Tree?

For the past decade, Coca-Cola and PepsiCo have diverged in the US when it comes to soft drink distribution strategy. Coke owns no soda distribution operations, leaving that in recent years to independent franchised bottlers. On the other hand, PepsiCo owns and operates most of its US bottling distribution system. Now that both companies are seeking a growth path through alcoholic beverages, their strategies in the US have diverged once again.

As you’ll read in today’s issue, PepsiCo is going all-in on the distribution of alcoholic beverages such as Hard Mtn Dew with its Blue Cloud Distribution subsidiary. The company appears...


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Coca-Cola Executive Details Red Tree Beverages Alcohol Subsidiary

Interview: ‘No Plan’ to Move Into Distribution
July 25, 2023

Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to participate in marketing and strategy around ready-to-drink alcohol brands based on Coke trademarks that are produced by third parties including...


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PepsiCo’s Blue Cloud Executives Address Critics

Interview: 'We’re Created to Honor the Three-Tier System.’
July 25, 2023

Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...


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Coke Creates Alcohol Subsidiary Called Red Tree Beverages

Firewalled, Permitted Entity Can 'Further Engage' in Alcohol Marketing and Strategy, Exec Says
July 14, 2023
Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to...
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