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Home » Topics » Alcohol

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Briefs: May 25, 2021

May 25, 2021

A collection of key industry developments to keep you up to speed.


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Iris Nova CEO Looks To Expand ‘Conversational Commerce’ to Alcohol Sector

May 25, 2021

Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.


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Briefs: April 20, 2021

April 20, 2021

A collection news items to keep you up to speed and connecting the dots.


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Briefs: April 1, 2021

April 1, 2021

This Spring, LaCroix will launch three new flavors – Beach Plum, Black Razzberry, and Guava Sao Paolo.

PepsiCo launched a number of products in March, including Pepsi Mango. The variant is...


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Territory Changes and Deals: February 3, 2021

February 3, 2021

Deals from around the beverage industry to keep executives up to speed.


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UPDATE: Monster Keeps Hard Seltzer Decision Close to Vest

Meeting Today Follows Seltzer Trademark Parade
January 14, 2021

Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...


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Coke Makes Big Move Into Hard Seltzer as PepsiCo Focuses On Energy

Coke Partners With Molson Coors for 2021 Topo Chico Hard Seltzer Launch
October 13, 2020

Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.


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PepsiCo Evaluating Hard Seltzer Category

‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...


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Coke, Monster, Sparkling Ice Eye Hard Seltzer Prize

Who Will Distribute Topo Chico Hard Seltzer?
August 12, 2020

Coke’s plan to re-enter the alcohol sector raised a key question: Who will distribute the beverage in the US?


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Beverage Calories and Alcohol

A Look At Shifting Consumer Preference
March 18, 2020
Given triple-digit percentage growth rates for hard seltzers and the increasing trend toward ultra-low-calorie beers, BD decided to take a look at calorie counts for alcoholic beverage segments and brands...
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