Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.
A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...
Stay up to speed on deals including: Coca-Cola European Partners has now signed a binding agreement for the nearly $6.8 billion acquisition of Australia-based Coca-Cola Amatil ...
Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.” Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.
SodaStream collaborated with the Hadassah Ein Kerem Hospital in Israel to produce an oxygen machine for COVID-19 patients with mild to moderate condition; the device is called StreamO2 …
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