UPDATE: Monster Keeps Hard Seltzer Decision Close to Vest
Meeting Today Follows Seltzer Trademark Parade
January 14, 2021
Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...