Plus, Gatorade ‘Not Shying Away from CBD’ as Possible Ingredient
June 28, 2019
Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...
Israeli life-science startup Vital Technologies is close to launching a series of rapid recovery functional drink products that claim to relieve negative side effects from alcohol consumption. The company...
Dirty Lemon Parent to Add Investment and Owned Brands
June 7, 2019
Dirty Lemon parent company Iris Nova is looking to expand its text-based “conversational commerce” distribution platform to outside brands. The company is negotiating distribution deals with at least two as-yet unnamed brands to be announced this year, Iris Nova CEO Zak Normandin told
Last month, Freedom Leaf Health, a publicly-traded developer of hemp-based CBD products and ingredients, announced a new water-soluble hemp extract for beverages under its IrieCBD brand. This Q&A with Garrett Wood, IrieCBD's product development and sales manager, will take the mystery out of CBD for beverages.