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PepsiCo to Launch Gatorade, Propel Beverage Tablets

Gatorade President Looks to Take Charge of $2.5B Enhancer Market
May 10, 2023

PepsiCo’s Gatorade and Propel brands are diving into the beverage tablet segment made popular in recent years by Nestle-owned Nuun. Starting in June, the brands will offer dissolvable tablets in plastic tubes of ten that will go head-to-head with Nuun, which offers similarly-packaged functional tablets for everything from sport hydration and immunity to...


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CSDs at Retail: First-Quarter Pricing Gains Soar. Volume Dives

Private Label Surges as Most Top-10 Brand Shares Slide
May 10, 2023

Carbonated soft drinks pricing growth at retail accelerated during the first quarter of this year compared to full-year 2022, according to BD data. And the category’s volume decline deepened. Pricing in the quarter jumped almost...

Tables included:

U.S. CSDs at Retail by Company: Q1 2023 (Volume, Dollars, Pricing)

GREEN SHEETS included: Carbonated Soft Drinks: Q1 2023 Volume Sales and Carbonated Soft Drinks: Q1 2023 Dollar Sales


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New Platform Said to Give Bottlers Direct Access to Realtime Customer Data

Mobi Platform, Piloted With Reyes Coca-Cola, Now Broadly Available
May 10, 2023

An entrepreneur with experience in foodservice, consumer packaged goods distribution, and technology has collaborated with Reyes Coca-Cola Bottling on a new digital platform to enable brand owners to capture realtime sales data directly from customers. Such a system would be especially useful when it comes to non-chain or independent stores and restaurants that fall outside the...


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Celsius, C4 Surged in 2022 as New Partnerships Portend Strong 2023

April 19, 2023
Energy drink challengers Celsius and C4, which signed investment and distribution deals last year with PepsiCo and Keurig Dr Pepper respectively, took share at...
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Limited Diet Coke Test Replaces Aspartame With Plant-Based Sweeteners

Trial in Single Market Available Until July at Target, Select Retailers
April 19, 2023
Coca-Cola is testing a Diet Coke variant in Minnesota sweetened with monk fruit and stevia instead of the artificial sweeter aspartame. The drink, packaged in 7.5-oz minicans, boasts the words “plant-based sweeteners” front and center under the Diet Coke logo. The can has a light green metallic look, instead of the...
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Buffalo Rock Latest Pepsi Bottler Eyeing Alcohol Distribution

Hard Mtn Dew Enters Arizona, Kentucky as Three States Resist Blue Cloud
April 19, 2023
Buffalo Rock President and CEO Matthew Dent said the Birmingham-based Pepsi bottler intends to distribute alcohol in the three states where...
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Pepsi Unveils First New Logo, Visual Identity in 14 Years

Pepsi Zero Sugar to be Lead ‘Protagonist’ in Master Brand Strategy
April 6, 2023

PepsiCo will roll out a logo update for its flagship Pepsi trademark this fall, the first such redesign in 14 years. The company’s in-house design firm, led by SVP and Chief Design Officer Mauro Porcini, forged the design over three years. Pictured below, the new logo and “visual identity system” is intended to convey four key messages, Porcini and Pepsi CMO Todd Kaplan told BD in an interview:

1) “Unapologetic enjoyment,” with help from a blue “pulse” that radiates from the logo and will change based on the application;

2) Pepsi as a “bold” and “confident” brand, as highlighted by the use of capital letters, a new font, and bold black color for the “PEPSI” word mark; plus a black rim around the logo’s circular...


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Pickleball Craze Draws Beverage Gold Rush

‘Dink’ Latest Example of Beverages Targeting Exploding Pickleball Community
April 6, 2023

The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers Joe and Abby Feerrar. The husband-and-wife team is launching what they believe to be the first non-alcoholic ready-to-drink beverage created with pickleball players specifically in mind. “Dink,” named for the shot that is a staple of the small-court game, will debut this weekend at a pickleball event...


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Speculation Ended: PepsiCo’s Blue Cloud Not Acquiring Corwin’s Beer Business

Plus, Blue Cloud Now Permitted by TTB in 40 States (Map)
April 6, 2023

PepsiCo’s Blue Cloud alcohol distribution subsidiary will not acquire Corwin Beverage’s beer distribution business in southwest Washington state, Corwin CEO Keith Richards confirmed to BD. PepsiCo’s recent agreement to buy back Corwin’s Washington-based Pepsi franchise (see Territory Changes & Deals) sparked speculation as to whether PepsiCo would acquire Corwin’s beer business to distribute Hard Mtn Dew and perhaps...


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BodyArmor Enters ‘Rapid Hydration’ Segment With Flash I.V.

Product Ships Regionally in May. National Launch in 2024
April 6, 2023

Coca-Cola’s BodyArmor is jumping into the fast-growing rapid hydration sports drink segment with a new product called Flash I.V., the company has confirmed to BD. BodyArmor filed for the Flash I.V. trademark in January and will ship the product in the US regionally early next month by way of some Coca-Cola bottlers, BodyArmor CEO Federico Muyshondt said in an interview. The company will take the product nationwide in January of 2024. The emerging rapid hydration market, being forged by brands including Grupo Pisa’s Electrolit, PepsiCo’s Gatorlyte, and Abbott’s Pedialyte Sport, has reached between...


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