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Home » Topics » Latest Insights

Latest Insights
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The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...


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FS2020

Future Smarts Virtual Conference to offer Insights On Year Ahead

Top Leaders From Coke, PepsiCo, KDP and Nestle Among Presenters
November 10, 2020

The speaker lineup for our Dec. 7 virtual Future Smarts conference is set. And it’s top-notch. We’ve recently confirmed our final addition, Henrik Jelert, who is EVP for ReadyRefresh at Nestle Waters North America. This direct-to-consumer unit has navigated higher demand for at- home beverage delivery and a slow-down in workplace consumption during the COVID-19 crisis. He and I will discuss challenges and opportunities, while looking ahead to what comes after the pandemic. We’ll also bring Molson Coors Beverage into the Future Smarts fold for the first time. . .


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On-Pack Industry Recycling Message to Rollout Early 2021

Industry's ‘Every Bottle Back’ Initiative Reaches 10 Cities After Year of Work
November 2, 2020

Consistent recycling messages on PET plastic bottles distributed by competing US beverage companies is now expected to rollout by early next year, according to American Beverage Association President and CEO Katherine Lugar. The effort is part of the Every Bottle Back plastic waste reduction initiative announced one year ago by Coca-Cola, PepsiCo and Keurig Dr Pepper under the direction of the ABA. The voluntary on-pack language will...


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PepsiCo Beverage's Hispanic Business Unit Leader Offers Inside Look

Q&A: Esperanza Teasdale
November 2, 2020

Earlier this month, PepsiCo CEO Ramon Laguarta announced a set of initiatives and related spending aimed at Hispanic businesses, consumers, communities and employees. Some of that work will pass through the relatively new Hispanic Business Unit of PepsiCo Beverages North America (PBNA), which is now in its third year. In 2020, the company added a similar unit for PepsiCo Foods North America. BD reached out to Esperanza Teasdale, the VP and GM who leads the Hispanic Business Unit for beverages, reporting to PBNA CMO Greg Lyons. Teasdale discussed her team’s work to capture a greater share of the $2.6 trillion in annual spending in the US by Hispanic consumers. As she put it, that market would be equivalent to the eighth largest country in the world. The following has been edited for clarity and space:


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KDP On Offense Amid Honickman Deal

CEO Says Efficiency Beats Ownership When It Comes To DSD System
November 2, 2020

As BD has reported on extensively, Keurig Dr Pepper has made a series of moves this year in its direct-store-delivery system that hinted of a broader strategy at play. In June, KDP bought back production and distribution rights for RC Cola, A&W Root Beer, Sunkist, 7Up, Snapple and Big Red from Indiana-based Royal Crown Bottling of Evansville. At about the same time, KDP transferred ...


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trump-v-biden

Trump v. Biden: Beverage Industry Executives Weigh In

Trump Best on Free-Enterprise, Biden Best on Pandemic, Bottlers Say
November 2, 2020

Tomorrow, voters will go to the polls to elect the next President of the United States. Beverage bottlers will watch the results as closely as anyone, to assess the potential impact to the industry’s bottom line during the next four years. With that in mind, BD asked bottling system executives to answer a simple question: “Who do you hope wins the presidency, and why?”...


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Coke Makes Big Move Into Hard Seltzer as PepsiCo Focuses On Energy

Coke Partners With Molson Coors for 2021 Topo Chico Hard Seltzer Launch
October 13, 2020

Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.


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Report: Us Aluminum Can Deficit to Hit 10 Billion Units

Demand To Surge Through 2025
October 13, 2020

Ball, North America’s largest aluminum can maker, estimates that shortages for the package in the US this year will top 10 billion cans, according to a Credit Suisse synopsis of the company’s Oct. 6 investor meeting. More details of what's at stake ...


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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Q&A: Refresco North America COO Brad Goist

Talks Acquisition Strategy, Can Shortage, Hard Seltzer Opportunity
October 13, 2020

Until the COVID-19 pandemic, European-based private label and contract manufacturer Refresco had been on an acquisition tear since purchasing Cott’s North American soft drink operations in January of 2018. Deals last year stretched from Arizona to  ...  

In the Q&A below, Goist discusses in greater detail Refresco’s acquisition outlook. BD also asks about can shortages and the hard seltzer category. But first, some background and context.


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