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Home » Topics » Latest Insights

Latest Insights
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Muscle Milk Lifts Sales With Broader Fitness Focus

Revamps Formula, Packaging
May 9, 2022

PepsiCo’s emphasis on a broader array of fitness-minded consumers appears to be paying off for Muscle Milk, which PepsiCo acquired in early 2019. The brand grew by about +15% in 2021, compared to...


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Spindrift Sees DSD as Next Growth Engine for Hard and Soft Sparklers

Juice-Infused Brand May Add as Many as 50 Distributors This Year, CEO Says
May 9, 2022

Spindrift is targeting 20 new states by the end of this year for its Spindrift Spiked sparkling water as the company forges a new direct store delivery (DSD) network. In an interview, Founder and CEO Bill Creelman said...


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Big 3 Soda Companies Say Consumers Remained Steady Amid Pricing Increases

CEOs of Coke, PepsiCo Sound Notes of Caution as Inflation Grows, Persists
May 9, 2022

Plus: Energy Growth Decelerates in Convenience Channel. Snapple Plays Pricing Catch Up. Coca-Cola, PepsiCo, and Keurig Dr Pepper all reported first-quarter earnings the week of April 25. The effect of inflationary pricing on consumer demand was a hot topic during earnings calls for investors. In an interview with BD, Coca-Cola CFO John Murphy...


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Hard Mtn Dew Expands to New States as Market Share Soars in Existing Markets

May 9, 2022

Boston Beer CEO Says Trial ‘Higher Than I’ve Ever Seen.’ Scarcity, Cross-Border Sales Likely Bolstering Demand. Boston Beer’s Hard Mtn Dew, distributed by PepsiCo’s Blue Cloud unit, has now expanded to...


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Q&A: New BodyArmor CEO Muyshondt to Go Deep on Coke Bottling Network

Expects No. 2 Sports Drink Brand to Double Sales Within Four to Five Years
May 9, 2022

Late last month, former Chobani executive Federico Muyshondt took over as CEO
of BodyArmor, the sports drink and electrolyte water company that Coca-Cola purchased
in full last November. Born in Miami and raised in El Salvador, Muyshondt recalls his early introduction to the shiny US consumer packaged goods market by way of...


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KDP CEO to Step Down. Becomes Executive Chair in July. CFO Dokmecioglu to Succeed

Wall Street Weighs in on Implications, Reads Deal Tea Leaves
April 19, 2022

Keurig Dr Pepper announced on April 5 that President and CEO Bob Gamgort, 59, will hand day-to-day control of the company to collaborator and CFO Ozan Dokmecioglu, 50, on July 29. Gamgort will become executive chairman. The move was...


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Coca-Cola’s New Global Campaign Pursues Meal Delivery Trend

‘Magic Weekends’ Partners With Delivery Aggregators Like Doordash
April 19, 2022

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on Coke Zero Sugar. (Editor’s Note: This story is an expanded version of an April 1 BD email news alert.) Launched this month in...


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Soft Drink Makers Walk Elasticity Tightrope as Record Inflation Persists

Analyst: ‘Elasticity Arrives Instantaneously, Not Progressively’
April 19, 2022

As BD reported last month, Wall Street analysts are asking tough questions about how long unprecedented favorable price elasticities will hold for consumer packaged goods companies. While the consensus is


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Bang Energy Faces $175M Payment for Alleged Trademark Infringement

Royalties Possible to Orange Bang, Monster as Arbitrator Challenges ‘Creatine’ Formulation
April 19, 2022

The legal rancor in recent years involving Bang Energy and Monster Energy took a surprising turn last week after a California court filing revealed an arbitrator’s $175 million ruling against Bang maker Vital Pharmaceuticals (VPX). The development has implications as well for Bang Energy distributor PepsiCo.


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Stock Watch: Messy 1Q for Beverage Stocks as Investors Grapple With Inflation Implication

Gainers Include KO, KDP, Kroger. Monster, Starbucks Post Double-Digit Declines
April 19, 2022

Stocks for the top-3 US soft drink makers outperformed the S&P 500 Index during the first quarter of this year as investors took some comfort in unprecedented price elasticities that helped blunt higher costs. In addition, concerns of an inflation-driven US recession pushed investors toward...


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