I’m through saying that any given year in the US beverage business is wilder than the previous year. These days, it’s always true. Social media. Fickle and adventurous consumers. A willingness by companies to blur lines when it comes to product categories and distribution methods. The breakneck evolution of...

Monster Beverage plans to raise its US energy drink pricing during the fourth quarter to close the...

Green Sheet: U.S. Energy Category Retail Growth Re-Accelerates After Bumpy 2024

No. 3 Celsius and No. 4 Alani Nu Together Reach 19 Volume Share of Market

Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the...

Later today, PepsiCo will announce the launch of a Pepsi Prebiotic Cola this fall that includes 5g of sugar, 30 calories, no artificial sweeteners, and 3g of prebiotic fiber. The drink is sweetened with cane sugar and a proprietary blend of stevia, according to the company. The drink will come in Original Cola and Cherry Vanilla flavors. In an interview with ...

New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category...

BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of