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Home » Topics » COVID-19

COVID-19
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Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday
July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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freestyle-touchless.jpg

Coke Freestyle Goes Touchless

Rollout Underway Following Tests
July 15, 2020

Coca-Cola has responded to the COVID-19 crisis with a touchless update to the company’s Freestyle fountain. Consumers can choose to scan a QR code with their smartphone camera and use their own phone screen to select and pour a beverage while bypassing the Freestyle’s touchscreen...


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Bubbles Favored During Pandemic

By the Numbers: Beverage Category Performance
July 15, 2020

Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...


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pepsico2q

PepsiCo 2Q Highlights

Rockstar Refresh, Reformulation Underway
July 15, 2020

On July 13, PepsiCo reported second-quarter results that came during the surging global COVID-19 pandemic. Here are our takeaways from the report, an analyst conference call, and an interview with CFO Hugh Johnston...


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Soft Drinks Accelerate as Pandemic Persists

Coke, Pepsi, KDP All Post Dollar, Volume Gains
July 1, 2020

Carbonated soft drink sales growth continued to accelerate as the COVID-19 crisis in the US entered a fourth month, according to data provided by Nielsen. Dollar sales...


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Recessionary Private Label Shift Not So Simple

RBC Capital Bullish On Top-Branded Products
July 1, 2020

Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...


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Briefs: June 23, 2020

June 23, 2020

         COVID-19 Updates.  Next month, Jones Soda is adding limited edition “Message in a Bottle” cream soda labels with “inspirational images” created by consumers including one of a rainbow mural thanking essential workers  …  An article by BGR Media about a new drug to fight COVID-19 included an interesting tidbit ...  


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100 Days. Billions Lost

Sports Sponsors Sidelined in the Era of Covid
June 23, 2020

Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...


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Non-Carbs at Retail

Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1
June 9, 2020

The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the


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Survey: C-Store Operators See Improving Energy Category

June 9, 2020
Convenience store retailers surveyed by Goldman Sachs estimated that energy drink sales during the Memorial Day weekend (May 22-25) grew...
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