Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...

Carbonated soft drink sales growth continued to accelerate as the COVID-19 crisis in the US entered a fourth month, according to data provided by Nielsen. Dollar sales...

Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...

         COVID-19 Updates.  Next month, Jones Soda is adding limited edition “Message in a Bottle” cream soda labels with “inspirational images” created by consumers including one of a rainbow mural thanking essential workers  …  An article by BGR Media about a new drug to fight COVID-19 included an interesting tidbit ...  

The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the