The following is transcript of Beverage Digest's podcast, The Breeze, Episode 4. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss soda pricing power.

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...

Global beverage volume growth for Coca-Cola and PepsiCo remained stable for the first nine months of this year in the aftermath of the worst of the COVID-19 pandemic. The Russia-Ukraine war, ongoing zero-covid policies in China, and unpredictable interest rate environments disrupted an otherwise strong period for global volume sales.The table below shows...

A collection of recent developments from around the industry to keep you up to speed...

Coca-Cola and PepsiCo reported mostly volume gains in various global markets for the first half of 2022. The table below shows volume performance for selected markets as reported by the public beverage...

Coca-Cola raised its full year guidance this week in a sign that the company’s leadership is confident in its ability to navigate volatile input costs, consumer headwinds spurred by inflation, and the looming ...

Company Looks to Expand Licensing, Co-Packing Work With Coke, Other Majors
Owner and President Sees Long Growth Runway for Powdered Water Enhancers

During the past two years, West Chicago-based Jel Sert built a distillery, winery, and brewery into the middle of a half-million-square-foot food and beverage manufacturing plant that for almost...

In an informal BD survey of US beverage bottlers and distributors, Memorial Day holiday pricing was higher than last year as manufacturers and retailers continued to pull back on promotional discounting. Bottlers have faced unprecedented costs this year for everything from labor and transportation to raw materials. One bottler told BD that...