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Home » Topics » Sports Drinks

Sports Drinks
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Briefs: Regulatory Risk Updates; UNFI Cyberattack; CosMc's Ends; Celsius Campaign; Flamin' Hot Suit Dismissed; Recalls; Most Patriotic Brands

June 18, 2025
A collection of recent developments from around the industry to keep you up to speed...
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At Retail: Sports Drink Category Decline Persisted in First Quarter

Rapid Hydrators Electrolit, Gatorlyte, Flash I.V. Grew
June 18, 2025

Prime Hydration Decline Deepened. BodyArmor Decline Decelerated

Green Sheets: Sports Drinks, Sparkling Water, Bottled Water

The US sports drink category at retail declined during the first quarter of this year as Prime Hydration continued


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Noteworthy Launches: Sprite+Tea, Biolyte, Danone, Don't Quit, Topo Chico, Ryl Tea, Jolene, Bubbl'r, Vitaminwater, Meli

May 22, 2025

Coca-Cola has launched Sprite + Tea, which is a combination of Sprite lemon-lime soda and iced tea. The concept was based on a social media trend in which influencers and consumers cold-steep tea bags in Sprite.

Biolyte hydration drink, which bills itself as an “IV in a bottle,” has unveiled a packaging redesign. The brand also added 6,000 CVS and Walgreens locations nationwide to its distribution footprint....


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Opening Thoughts: May 1, 2025

May 1, 2025

Laura and I again served as judges for a high school “Beverage Expo,” where students created hypothetical non-alcoholic beverage brands and concepts. Think science fair for budding entrepreneurs.

Each group conducted research, picked a target market, created a logo and prototype, and set pricing. They pitched their products to volunteer “investors” like us during Shark Tank like presentations. The investors handed out $1,000 mock checks. Teams that raised at least $5,000 earned an A.

We last participated in 2023. The expo is an interesting window into the teen mind from a beverage perspective. This year there were 30 teams, about half of which pitched energy drink brands. Here are some observations:

— Product names included SereniTea, Fizzin’ Tea, Summer Sip, Aura Sipstation, A-Plus, Blitz, and Georgia Peach.

— Alani Nu was one of drinks mentioned most as a competitor by energy drink teams. One student said females at the school gravitate to Alani Nu’s bright package colors and lifestyle vibe, while Celsius is associated more with fitness and athletics.

— Many entries were positioned as health-conscious. Several incorporated “fitness influencers” in their marketing plan. “Athletes” were a common target audience, even though this Atlanta-area Science, Technology, Engineering, and Mathematics school doesn’t have sports teams.

— Mango was a popular flavor this year, like one brand called Viva Mango.

— While matcha was popular two years ago, we saw only one matcha product this time and it was an energy drink.

— The students generally prefer tea that is sweet and bottled, rather than unsweet or canned. After all, they are in Georgia, the home of Southern sweet tea.

— A common trend is to ask for a sip from another student’s drink. The low-tech way to avoid lips touching the can or bottle is to employ a “waterfall” technique, whereby the drink is poured into the mouth without touching or being touched by the recipient. One team had a solve for this problem — a sports cap spout.


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Briefs

BodyArmor Rebirth, McDonald's Sales Slide, Alani Nu Hits $1B, Albertsons Pushback on Tariff Hikes, Paper Wine Bottles, and More
May 1, 2025
A collection of recent developments from around the industry to keep you up to speed...
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2024 All-Channel Results: LRB Dollars and Volume Rose

CSD Volume Declined -0.2%. Dollars Grew +4.8%
April 23, 2025

ABOUT THIS REPORT AND BD’S FACT BOOK, 30TH EDITION. This report is a snapshot of BD’s newly-published Fact Book, 30th Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report.


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BodyArmor Refresh main.png

Coke's BodyArmor Rolls Out Brand ‘Rebirth’ With Visual Overhaul

New Marketing to Reinforce ‘Better-for-You’ Ingredients, Sports Nutrition CEO Says
April 17, 2025
Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...
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Briefs: Share a Coke returns, Update on Hispanic Coke Hoax, Sports Drink and Water Performance 2024, Keurig Tests K-Rounds, Coke SW Top Bottler

April 3, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches: Gut Soda Entries; Protein Sodas; Sprite Chill; Ghost Hydration; Electrolit; Red Bull; Ohy Hydrogen Water; SanPellegrino; Crystal Light Vodka Refreshers; Vita Coco, Pez KXR

March 11, 2025

As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include Popwell by Talking Rain, Bloom Pop by Keurig Dr Pepper partner brand Bloom Nutrition, and Daytrip Prebiotic Soda by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ...


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Briefs: Fairlife; Keurig Dr Pepper; SNAP Risk; Sparkling Water Results and Data; Coke Tax Case; CCEP to FTSE; Target Boycott; $90K Cheeto

March 11, 2025
A collection of recent developments from around the industry to keep you up to speed...
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