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Home » Topics » Sports Drinks

Sports Drinks
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BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...


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BodyArmor Looks to Become Household Brand, CMO Says.

Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...


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Briefs: February 16, 2023

February 16, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: February 16, 2023

February 16, 2023
A collection of key deals from around the industry so you don't miss a beat...
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PepsiCo, Coke Executives Prepare for Possible Second-Half Challenges

Fewer Price Hikes Expected in 2023. Promotional Activity to Remain Highly Selective
February 16, 2023
Plus: Updates on Alcohol Expansion, BodyArmor, SodaStream

A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...


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Hoist Looks for Capital to Make Timely Retail Push

Brand Looks to Capitalize on ‘Rapid Hydration’ Trend Without Going Into 'Hole.'
February 16, 2023

’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.

Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...


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Powerade Targets Gatorade with New Formula, Packaging

Meanwhile, Can BodyArmor Regain Pre-Acquisition Momentum
February 1, 2023

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...


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Opening Thoughts: January 12, 2023

January 12, 2023

During an interview at Future Smarts last month, a Wall Street analyst said he would have been laughed off the stage several years ago had he predicted US carbonated soft drink pricing growth of +15% without a troubling pullback in volume. No one is laughing now.
             Consumer acceptance of significant pricing growth across major beverage categories has shocked even the most seasoned industry watchers. Despite the price escalation, CSD volumes declined at a manageable -1.4% last year. Energy drink makers, who are generally slower to boost prices in a booming category with lots of new entrants, raised pricing by +6.3% and still added +3.5% more volume.
While Sports drink category ...


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Territory Changes and Deals: December 19, 2022

December 19, 2022

A collection of key deals from around the industry so you don't miss a beat...


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Territory Changes and Deals: November 22, 2022

November 22, 2022

A collection of key deals from around the industry so you don't miss a beat...



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