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Home » Topics » Sports Drinks

Sports Drinks
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UPDATED: Electrolit, Gatorade Settle Lawsuit Over Gatorlyte Launch

Judge Previously Ordered PepsiCo to Delay Planned Feb. 21 Launch
March 3, 2021

UPDATE:  On March 10, a judge dismissed the case with prejudice after Pisa and PepsiCo reached a confidential settlement.


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Briefs: March 3, 2021

March 3, 2021

Collection of recent news items to keep you up to speed on what's most important ...


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Non-Carbs At Retail 2020

RTD Shelf-Stable Tea Segment Scores Turnaround After Challenging 2019
March 3, 2021

RTD Shelf-Stable Tea Segment Scores Turnaround After Challenging 2019. 

Pandemic lockdowns fueled a rebound in shelf-stable, ready-to-drink teas in the US last year. As shown in the table, the category grew...


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Constrained Gatorade to Get New Production Capacity

Work Part of PepsiCo Capital Spending Spending Boost, CFO Says
March 3, 2021

PepsiCo is adding capacity for Gatorade, which suffered from product shortages last summer amid a spike in demand spurred by higher temperatures and pandemic-related buying. During a recent ...


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BodyArmor Plays Coy As Coke Confirms Intent To Buy

Will FTC Require Powerade Divestiture?
March 3, 2021

Coca-Cola intends to acquire a controlling stake in fast- growing sports drink brand BodyArmor. BodyArmor Co-Founder and Chairman Mike Repole issued a statement dampening the news. One might conclude by Repole’s and Quincey’s comments that negotiations are ongoing...


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Coca-Cola Plans to Acquire ‘Controlling’ Stake in BodyArmor

Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021

Updated Feb. 19, 2021 at 2:15 pm   

Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...


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People: February 3, 2021

February 3, 2021

Recent job changes and people news from around the industry.


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BodyArmor Looks to Expand Base With Caffeinated Edge Debut

Joins New Front in Sports Drink Wars
February 3, 2021

Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...


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Briefs: January 19, 2021

January 19, 2021

A collection of news briefs to keep you up to speed on the developments you missed...


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Report: Will Single-Serve Powdered Mixes Disrupt RTD Beverages?

Large BevCos Most Exposed to Threat, Consumer Edge Says
January 19, 2021

Consumer Edge Research published a report last week that said increased drink mix consumption is “potentially one of the most disruptive forces in non-alcohol beverages and associated supply chains.” Right now, mixes are...


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