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Home » Topics » Sports Drinks

Sports Drinks
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BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
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Briefs: September 14, 2023

September 14, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: September 14, 2023

September 14, 2023

As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.

Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...


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Noteworthy Product Launches: August 30, 2023

August 30, 2023

Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....


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Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...


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Noteworthy Product Launches: July 12, 2023

July 12, 2023

Nestle-owned Nuun has introduced a non-fizzy Sport Hydration Electrolyte Powder Drink Mix that is packaged in sticks instead of Nuun’s usual tablets. The powder sticks come in...


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Briefs: July 12, 2023

July 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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Promotions: July 4 Soda Deals Blunted Compared to 2022

Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023

US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...


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2023 Concentrate Pricing Up Double-Digits for Major CSD Brands

Stills Brand Pricing to Bottlers Also Up
July 12, 2023
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...

GREEN SHEET included: Concentrate-Pricing-2023-06-27


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Influencer-Driven Sports Drink Challenger Prime Bursts Onto Retail Scene, Grabs Share

Gatorade, BodyArmor Pressured
May 26, 2023

Prime, the sports drink challenger incubated by Congo Brands and co-founded last year by social media influencers Logan Paul and KSI, has bounded its way into a US sports drink category dominated by PepsiCo and Coca-Cola. As shown in the Green Sheet with this story... Tables included:

U.S. Non-Carbs at Retail by Category: Q1 2023 (Volume, Dollars, Pricing)

GREEN SHEETS included: Non-Carbonated Beverages: Q1 2023


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