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Home » Topics » Sports Drinks

Sports Drinks
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Promotions: July 4 Soda Deals Blunted Compared to 2022

Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023

US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...


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2023 Concentrate Pricing Up Double-Digits for Major CSD Brands

Stills Brand Pricing to Bottlers Also Up
July 12, 2023
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...

GREEN SHEET included: Concentrate-Pricing-2023-06-27


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Influencer-Driven Sports Drink Challenger Prime Bursts Onto Retail Scene, Grabs Share

Gatorade, BodyArmor Pressured
May 26, 2023

Prime, the sports drink challenger incubated by Congo Brands and co-founded last year by social media influencers Logan Paul and KSI, has bounded its way into a US sports drink category dominated by PepsiCo and Coca-Cola. As shown in the Green Sheet with this story... Tables included:

U.S. Non-Carbs at Retail by Category: Q1 2023 (Volume, Dollars, Pricing)

GREEN SHEETS included: Non-Carbonated Beverages: Q1 2023


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2022 All-Channel Results: LRB Grew. CSD Category Scores Back-To-Back Annual Volume Gains.

May 17, 2023

Liquid refreshment beverage sales across all US measured and unmeasured channels in 2022 grew +0.9% by volume and +11.3% by value. The dollar growth — fueled by inflationary pricing as manufacturers offset higher operating and input costs... Tables included:

Table 1: U.S. LRB Category Volume and Dollar Performance 2022

Table 2: Top U.S.Carbonated Soft Drink (CSD) Brands

Table 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks


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PepsiCo to Launch Gatorade, Propel Beverage Tablets

Gatorade President Looks to Take Charge of $2.5B Enhancer Market
May 10, 2023

PepsiCo’s Gatorade and Propel brands are diving into the beverage tablet segment made popular in recent years by Nestle-owned Nuun. Starting in June, the brands will offer dissolvable tablets in plastic tubes of ten that will go head-to-head with Nuun, which offers similarly-packaged functional tablets for everything from sport hydration and immunity to...


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Opening Thoughts: March 16, 2023

March 16, 2023

If you haven’t yet listened to BD’s new podcast, The Breeze With Beverage Digest, I hope you will.

Our debut episode, “Is Gatorade Beatable?” explores Coca-Cola’s mission to use a combined BodyArmor and Powerade to overtake sports drink leader Gatorade in the coming years. Coke leaders are through being an also-ran in this category, and PepsiCo has no plans to give up its supremacy. That will make for great competition, even as the category shifts beneath both companies’ feet with the emergence of “rapid hydration.”

Episode 2, “Is Sprite Beatable?” delves into PepsiCo’s Starry lemon-lime soda launch and the company’s plans to disrupt the dominance of Coca-Cola’s Sprite. We discuss how Sprite spent decades embracing hip-hop and the NBA to build a loyal consumer base, and how PepsiCo has decided to start from scratch with Starry to reach Gen Z consumers after years of struggles with lemon-lime brands including Sierra Mist.

I’m joined for both podcasts by...


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Non-Carb Retail Results: 2022

Bottled Water Category Shines, While RTD Tea, Enhanced Waters Shed Volume
March 16, 2023

US non-carbonated beverage categories tracked by BD posted strong retail pricing growth in 2022 as manufacturers sought to offset higher costs for everything from packaging to transportation. In the face of higher pricing, volume sales declined meaningfully for...


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Unilever-Owned Liquid I.V. Focused on $1B Brand Status

Powdered Beverage ‘Headroom is Unlimited,’ CEO Says. Brand Represents Possible Long-Term Disruption for RTD Sector.
March 16, 2023

Liquid I.V., the powdered water enhancer acquired by Unilever in 2020, is closing in on $1 billion in net sales, according to the company. The brand will reach the milestone in the “near future,” the company said, while declining to define that timeframe. The “hydration multiplier,” which promises to hydrate as much as 2.5 times faster than water and is used by some consumers as a hangover remedy, is the largest single-serve drink mix brand on the market with a...


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BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...


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BodyArmor Looks to Become Household Brand, CMO Says.

Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...


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