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Home » Topics » Sports Drinks

Sports Drinks
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Noteworthy Launches: Suja Slice, Celsius Hydration, Coke Orange Cream, Pepsi Wild Cherry and Cream, La Colombe, Sparkling Ice, Dr Pepper Cherry Crush

February 4, 2025

As promised, Suja Life has relaunched former PepsiCo brand Slice as a functional “healthy” soda with prebiotics and probiotics. Suja enters a gut soda market lead by brands such as Olipop and Poppi and replete with incoming competition. Coca-Cola and PepsiCo also are expected to enter the segment this year. Launched by PepsiCo in 1984 as a fruit flavored soda with 10% juice, Slice was...


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Territory Changes and Deals: AB InBev, 1st Phorm, Molson Coors, Fever-Tree, Spindrift, CostCo, Coca-Cola Southwest, Coca-Cola Canada, Nestle USA, Evolution Fresh, Swig

February 4, 2025
Collection of key deals from around the industry so you don't miss a beat..
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Cover

Mahomes Takes Field Sunday in Boon for RTD Coffee Start-up Throne

Q&A: Throne Founder Fedele Details Year-One Progress
February 4, 2025

This weekend, former Coca-Cola and BodyArmor marketer Michael Fedele can’t lose, even if his business partner, Patrick Mahomes, does. Mahomes, who partnered with Fedele to launch Throne Sport Coffee eight...


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Territory Changes and Deals: Nestle, Primo, Electrolit, 7-Eleven, Lifeway, Zevia, Coke Florida, Varun, PBV

November 25, 2024
Collection of key deals from around the industry so you don't miss a beat..
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Sports Drink Category Declined at U.S. Retail During First Nine Months

Core Gatorade and BodyArmor Drove Volume Decline
November 25, 2024

The US sports drink category at retail declined by both volume and dollar sales at retail during the first nine months of this year, according to BD data. As shown in the Green Sheet with this story, category volume fell...


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Coke System Meeting: North America Bottlers Look ‘Above and Beyond’ For 2025

’Value’ to be Key Driver for Consumers
November 25, 2024

Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...


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Cover

PepsiCo Expands Single-Serve Portfolio in Growing U.S. Powder Market

Launches Gatorade Hydration Booster
September 19, 2024

PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...


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Opening Thoughts: September 5, 2024

September 5, 2024

This is one dynamic beverage industry.

Our lead story (pg. 3) uncovers how Olipop Cofounder Ben Goodwin intends to pursue $1 billion brand status — and he says he can do it without direct store delivery, at least for now. This digestive health drink, or gut soda as some refer to it, didn’t exist before six years ago. And Olipop helped spawn a formidable competitor in Poppi. Many alternative sodas have marketed themselves at the expense of traditional sodas. Olipop has been among the most successful so far. I’ll note, as well, that in an era when barriers to entry in non-alcoholic beverages are lower than ever, Olipop is a brand built on function, R&D, and efficacy. That’s worth watching.

The second story in today’s issue (pg. 6) features a conversation with former Coca-Cola Venturing and Emerging Brands executive Matt Hughes. He is a well-known and respected industry voice whose expertise bridges the gap between mainstream and emerging brands. Now with private equity firm Franchise Equity Partners, Hughes is tracking the winds of change within


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Prime Hydration Now in Negative Sales Territory Amid Category Decline

Lawsuits Mount for Influencer-Led Brand That Shook Category
September 5, 2024

Green Sheet: 1H Sports Drinks, Bottled Water, and Sparkling Water Retail Performance.

After a trailblazing 2023, influencer-driven sports drink Prime Hydration has moved into a sales decline at US retail for the


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Pepsi System Meeting: PBNA CEO Aims for ‘Disruptive Big Swings’ in 2025

Market Share Wins, Profit Margin Gains Demand ‘Challenger Mindset’
August 22, 2024

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...


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