Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Topics » Sports Drinks

Sports Drinks
Sports Drinks RSS Feed RSS

Green Sheet: Non-Carbs at Retail 2019

New BD Format
February 21, 2020

Beverage Digest's Green Sheet details performance for select brands within the water, sports drinks, tea and juice categories. The format for this data has been enhanced...


Read More
juiced

Gatorade to Launch ‘Juiced’ Sports Drink to ‘Bring Younger Athletes Into the Portfolio.’

Product Targets Supermarket Juice Aisle. Limited Packaging. No Sugar Added.
February 21, 2020

Next month, PepsiCo will launch a new sports drink, Gatorade Juiced, aimed at youth athletes and earmarked for the juice aisle. In an exclusive interview, Gatorade Senior Vice President and General Manager Brett O’Brien said the brand is looking to expand its base by creating a sports drink for pre-high school consumers that includes an ingredient profile attractive to their adult caretakers. “It’s bringing younger athletes into the portfolio with a product that their moms, dads and coaches feel great about,” O’Brien said. “We’re not asking them to step up into base Gatorade at an early age. We’re now creating this product specifically for this generation of athletes.” The launch comes as a critical time for the Gatorade brand...


Read More
q&a4.jpg

Q&A: Coke United CEO John Sherman

Wide-Ranging Interview Covers Distribution Complexity, "Significant' Planned Production Investment, E-Commerce and More
February 7, 2020

Late last year, Coca-Cola Bottling United opened a new $86 million sales and distribution center in the metro Atlanta town of Union City, just south of Coca-Cola headquarters. The 456,000-sq-ft facility serves 10,000 retail customers in metro Atlanta, covering 2.8 million consumers. As many as 750 employees will manage the warehousing, picking and delivery of 36 million beverage cases per year. Manual order picking has been converted to an automated process built by System Logistics. Marketed as “Vertique,” the system is “an organized, more ergonomic and efficient sequential operation, with less stress on associates and not as labor intensive,” according to Coke United (click HERE for a video of the system). The Union City facility is among a series of investments by Coke United to modernize its distribution system since acquiring new territory, including Coke’s flagship metro Atlanta market in 2017. Last month, Coke United broke ground for construction of a $60 million, 300,000-sq-ft warehouse and sales center in the South Georgia town of Tifton, about an hour’s drive from the Georgia-Florida line. The facility will consolidate inventory from eight older and smaller facilities into a single automated order picking location when it opens by the end of 2021. Birmingham, Alabama-based Coke United, with franchise roots dating back to 1902, covers territory in Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennessee. The company is Coca-Cola’s fourth largest US franchise bottler (after Coke Consolidated, Reyes Holdings and Arca’s Coke Southwest Beverages). United distributes 11% of Coca-Cola system bottle/can carbonated soft drink volume in US. Last week, Coke United CEO John Sherman and East Region VP Mike Succo joined officials at the new Union City center for a grand opening attended by Coca-Cola North America President Jim Dinkins. BD sat down for an interview with Sherman.

The following has been edited for clarity and space:


Read More
lead-powerade.png

Powerade to Challenge Propel, Blur Energy Category Lines With New Products

Details of Power Water, Ultra Launches
January 16, 2020

Coca-Cola’s Powerade will reassert itself in the US this year with increased marketing and advertising spending, and two major product introductions. A new Powerade Power Water will go head-to-head with PepsiCo’s Propel fitness water for the first time since Propel’s introduction 20 years ago. Like Propel, the sugar-free electrolyte- and vitamin-enhanced Power Water will target lower-impact workout occasions or casual daily hydration. The second new product, Powerade Ultra, will focus on endurance workouts ranging from triathlons to body building...


Read More
Coca-Cola_European_1

Briefs: December 17, 2019

December 17, 2019

Pepsi Café. PepsiCo has announced a new coffee-infused cola to launch in April. Pepsi Café will be sold in 12-oz slim cans in original and vanilla for a limited time. The drink comes with almost twice the caffeine of a regular Pepsi, according to the company. The product appears to...


Read More

Briefs: October 28, 2019

October 28, 2019
Pepsi Syrup for SodaStream. PepsiCo-owned SodaStream is now selling Pepsi-Cola and Mtn Dew flavor syrups in Sweden and Norway for its at-home beverage maker. Other brands available are...
Read More

Briefs: October 15, 2019

October 15, 2019

CSDs Accelerate. Carbonated soft drink dollar sales jumped +3.2% in the four weeks ended Oct. 5, according to Nielsen retail data published by Morgan Stanley. That was faster than the two-year...

Story includes a data table.


Read More

Territory Changes and Deals: October 15, 2019

October 15, 2019

Coca-Cola United announced that it will build a new sales and distribution center in Tifton, Georgia.

Plus more deals.


Read More
nacspepsi

NACS Innovation Spotlight: KO, PEP, KDP, Nestle

(From News Alert Published Oct. 2)
October 2, 2019

This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.


Read More
Sports_Reg

FTC Weighs in on Gatorade-Bodyarmor Advertising Dispute

Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says
October 1, 2019

Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...


Read More
Previous 1 2 3 4 5 6 7 8 9 10 11 Next

Popular Stories

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

  • New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Attention Market Strategists

Not a subscriber yet? Get behind closed doors and beyond the mainstream.
Learn More

Latest News

  • 3 lead

    Richard’s Rainwater Turns Showers into Growth Spurt

  • Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

  • Powerade Targets Gatorade with New Formula, Packaging

  • Monster to Develop Small Brands In-House with Coke’s Blessing

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media