Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...

PepsiCo brought together executives from its US bottling system in August to review new product and marketing plans for 2020. The company hosted the meeting at its Purchase, New York headquarters. Attendees included company-owned and independent franchise bottling executives. The gathering came six months after PepsiCo reorganized its North America beverage business into five divisions, four in the US and one in Canada. The meeting’s theme was...

Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...

Gatorade Zero, released a year ago, captured a 7.5 volume share of the sports drink category at retail during the first half of this year...

For the first half of this year, National Beverage was the worst performer among beverage stocks tracked quarterly by BD, with the company’s share declining almost -39%. By comparison, the Dow Jones Industrial Average rose almost +14%. National Beverage has faced...

Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...

    PepsiCo plans to launch an "all-natural" sports drink called Bolt24 that will debut in select....

For more than a decade, PepsiCo resisted following Coca-Cola’s lead with a zero-calorie sports drink. Almost 10 months after...