Sports Drinks | Beverage-Digest

Exclusive: Gatorade’s Bolt24 to Challenge Bodyarmor in New Ad Campaign

Point-of-Sale Marketing to Tout 30% Less Sugar

September 15, 2020

A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...

Don’t Quit Eyes $3.0 Billion Adult Nutrition Category

September 11, 2020

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ... Learn how the deal came about and where the brand is headed.

Pepsi System Meets to Discuss 2021 Plans, Innovation

Company Believes ‘It’s Our Time’

September 11, 2020

For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.

70-Year-Old Mexican Brand Electrolit Emerges In Us

Executive Looks to Expand DSD

August 28, 2020

Electrolit, a sports drink brand produced by Mexico-based pharmaceutical company Grupo Pisa, has broken into a US sports drink market dominated by Gatorade, Powerade and Bodyarmor and is looking to expand its...

Gatorade Shortage Spurred by Pandemic, Summer Heat

Powerade, Bodyarmor Supply Chains Also Show Signs of Stress

August 28, 2020

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...

Coke Announces Massive Global Restructure

(Email News Alert)

August 28, 2020

Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...

Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)

August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...

Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday

July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Bubbles Favored During Pandemic

By the Numbers: Beverage Category Performance

July 15, 2020

Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...