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Home » Topics » Sports Drinks

Sports Drinks
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Coca-Cola_European_1

Briefs: December 17, 2019

December 17, 2019

Pepsi Café. PepsiCo has announced a new coffee-infused cola to launch in April. Pepsi Café will be sold in 12-oz slim cans in original and vanilla for a limited time. The drink comes with almost twice the caffeine of a regular Pepsi, according to the company. The product appears to...


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Briefs: October 28, 2019

October 28, 2019
Pepsi Syrup for SodaStream. PepsiCo-owned SodaStream is now selling Pepsi-Cola and Mtn Dew flavor syrups in Sweden and Norway for its at-home beverage maker. Other brands available are...
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Briefs: October 15, 2019

October 15, 2019

CSDs Accelerate. Carbonated soft drink dollar sales jumped +3.2% in the four weeks ended Oct. 5, according to Nielsen retail data published by Morgan Stanley. That was faster than the two-year...

Story includes a data table.


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Territory Changes and Deals: October 15, 2019

October 15, 2019

Coca-Cola United announced that it will build a new sales and distribution center in Tifton, Georgia.

Plus more deals.


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nacspepsi

NACS Innovation Spotlight: KO, PEP, KDP, Nestle

(From News Alert Published Oct. 2)
October 2, 2019

This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.


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Sports_Reg

FTC Weighs in on Gatorade-Bodyarmor Advertising Dispute

Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says
October 1, 2019

Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...


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Pepsi_Bottle

Pepsi Bottler Meeting: System to Launch ‘Significantly More Innovation in 2020.’

Pepsi to Push ‘Unapologetic Enjoyment.’ Dew to Invest in Core Markets. Gatorade to Take ‘Surgical Approach’ to Hot Weather. Bubly to Innovate.
September 17, 2019

PepsiCo brought together executives from its US bottling system in August to review new product and marketing plans for 2020. The company hosted the meeting at its Purchase, New York headquarters. Attendees included company-owned and independent franchise bottling executives. The gathering came six months after PepsiCo reorganized its North America beverage business into five divisions, four in the US and one in Canada. The meeting’s theme was...


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gf

Mtn Dew to Get Marketing and Ad Spend Boost in Back Half of 2019

July 12, 2019

Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...


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GandPzero

Gatorade Zero Overtakes Powerade Zero at Retail

Bodyarmor Gains Share Even as Growth Decelerates
July 12, 2019

Gatorade Zero, released a year ago, captured a 7.5 volume share of the sports drink category at retail during the first half of this year...


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Data Included

Beverage and Retailer Stock Price Performance: YTD 2019

National Beverage Shares Fall Fast Amid LaCroix Struggles. Otherwise Good Year for Beverage Stocks to Date
June 28, 2019

For the first half of this year, National Beverage was the worst performer among beverage stocks tracked quarterly by BD, with the company’s share declining almost -39%. By comparison, the Dow Jones Industrial Average rose almost +14%. National Beverage has faced...


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