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Home » Topics » Sports Drinks

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Briefs: June 23, 2021

June 23, 2021

A collection of recent developments from around the industry to keep you up to speed.


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Annual Industry Report: 2020 US Volume and Value Analysis

June 2, 2021

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.


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BodyArmor Co-founder Sees Big Global Opportunity in Coke's Potential Buyout

Offers To Keep Management Team at Helm if Coke Takes Majority Stake
May 25, 2021

As Coca-Cola negotiates a possible buyout of sports drink challenger BodyArmor, the public dance between the two companies continued to play out on...


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Gatorade Chief O’Brien Sees G Zero as Platform For Broader Functionality

Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...


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Briefs: April 30, 2021

April 30, 2021

 A collection of recent developments from around the industry to keep you up to speed.


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Q&A: Nuun CEO Sees Function, Ecommerce as Keys To $250M Sales Target

Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021

Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:


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Briefs: April 20, 2021

April 20, 2021

A collection news items to keep you up to speed and connecting the dots.


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Territory Changes and Deals: April 20, 2021

April 20, 2021

During an April 13 conference call hosted by Goldman Sachs Analyst Bonnie Herzog, Bodyarmor Co-founder and Chairman Mike Repole said he’d consider ...


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Progress in Away-From-Home Consumption Key for Coke, PepsiCo

Companies Confident in Pricing Strength Amid Commodity Inflation
April 20, 2021

Progress in Away-From-Home Consumption Key for Coke, PepsiCo Companies Confident in Pricing Strength Amid Commodity Inflation. On April 15, PepsiCo reported first-quarter earnings results, followed by Coca-Cola yesterday. Both reports were complicated in various ways by the lapping of pandemic pantry loading last year. The companies are now...


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Sales Data Show Beverage Industry in US Steady Under Tough Comparisons

April 20, 2021

Higher pricing has helped beverage makers offset volume declines against unusually high comparisons generated by last year’s pandemic-driven consumer stock up. US all- channel retail data...


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