Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...

Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by: