The New York Times recently published a story under the headline, “Beverages With Benefits: Do They Really Work?” The piece addressed what it described as the “flourishing” functional beverage market, made up of everything from prebiotic sodas for gut health to nootropics for brain acuity. The newspaper rightly points out that such products are an extension of the health supplement market that has generated profits for decades. As this functional beverage market grows, entrepreneurs and large beverage companies alike have been...
Considers Multipack. And 16-Oz Bottle for Eventual C-Store Push
January 25, 2022
In 2020, BD flagged a young brand called Lemon Perfect that was picked up by distribution rainmaker Big Geyser and launched with some trepidation in New York City as the pandemic swept into the US. BD checked in with founder Yanni Hufnagel this month to see how the Beechwood Capital-backed brand has done since. He said he expects ...
Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021
The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...
Sugarless Sports, Energy Drink Options Helped Accelerate Progress
November 2, 2021
Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...
Repole and BA Executive Team to Guide Business as Separate Entity
November 1, 2021
Coca-Cola has paid $5.6 Billion to take full control of BodyArmor, securing the growing sports drink asset for Coke and its bottlers and setting up a likely expansion of the brand overseas. The deal announced ...