Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020
Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.)
Driftwell to Address White Space in Helping People Sleep
September 14, 2020
PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...
Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ... Learn how the deal came about and where the brand is headed.
For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.
Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.” Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.
Electrolit, a sports drink brand produced by Mexico-based pharmaceutical company Grupo Pisa, has broken into a US sports drink market dominated by Gatorade, Powerade and Bodyarmor and is looking to expand its...