PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains...
Rapid Hydration Remains Growth Engine. Prime Leaves Hole
The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...
Danone has launched a yogurt-based drink for GLP-1 users and those pursuing weight loss called Oikos Fusion. The drink “is designed to support muscle maintenance and digestive health,” the company said. The drinks have ...
Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the...
Coke, KDP Execs Respond to Growing Consumer Interest in Category
August 6, 2025
PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...
Fall Online Launch Planned. Retail to Follow Next Year. Drink Promises Pepsi Flavor With No Artificial Sweetener, 30 Calories
July 21, 2025
Later today, PepsiCo will announce the launch of a Pepsi Prebiotic Cola this fall that includes 5g of sugar, 30 calories, no artificial sweeteners, and 3g of prebiotic fiber. The drink is sweetened with cane sugar and a proprietary blend of stevia, according to the company. The drink will come in Original Cola and Cherry Vanilla flavors. In an interview with ...
Entrepreneurs Thread Regulatory Needle, Seek Strength in Numbers
July 15, 2025
New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category...
BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of