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Home » Topics » Functional

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NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets

Coca-Cola Unveils Mr. Pibb Refresh
November 5, 2025

Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...


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NACS Show 2025 Chicago

What We're Seeing at NACS
October 15, 2025

Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. 

Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...


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PepsiCo CEO Laguarta Addressed U.S. Bottler Refranchising Push by Activist Elliott

October 9, 2025

During today’s third-quarter investor conference call with Wall Street analysts, PepsiCo Chairman and CEO Ramon Laguarta addressed pressure from activist investor Elliott Investment Management for PepsiCo to refranchise the company’s North American beverage bottling and distribution system. “We’re going..


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Pepsico to Launch Protein Trifecta in 2026 Using Propel, Muscle Milk, Starbucks Brands

Company Also Previews Coming Lower Sugar Gatorade Product
October 9, 2025

As part of its third-quarter earnings report this morning, PepsiCo is previewing a new Gatorade product, as well as a three-brand protein strategy centered on Propel, Muscle Milk, and Starbucks ready-to-drink coffee. BD obtained additional details. The Propel product will...


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Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water

October 8, 2025

Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...


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Territory Changes and Deals: Manna Closes Nor-Cal. Bain-Costa. Liquid Death-Big Geyser. Heartland Equipment Auction. Tractor-AEG. Heineken. SlimFast. Clean Simple Eats. Danone. GSTV.

October 8, 2025
Collection of key deals from around the industry so you don't miss a beat..
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Briefs: Consumer Sentiment Falls Again. Walmart Adds 'Modern Hydration' Set. ABA Panel With Breitbart. Save Tab Group Still Rolls.

October 8, 2025
A collection of recent developments from around the industry to keep you up to speed...
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1H Results: Coke’s Core Power Outpaces Growing Protein Shake Category and Market Leader Premier

RTD Coffee and Tea Categories Post Volume and Dollar Declines
September 17, 2025

La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis

Lipton, Arizona, Snapple RTD Teas Fall

The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...


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Powdered Drinks: Jel Sert Alkalizes Growing Water Enhancer Market

Sports and Energy Drink Mixes Approach $2B in Retail Sales
September 17, 2025

Jel Sert’s Pure Kick Alkaline Sticks to Launch in November

Meanwhile, Sports Powder Leader Liquid I.V. Launches Energy Hybrid

Unilever-owned Liquid I.V. electrolyte powders and Nestlé-owned Nuun dissolvable tablets have fueled growing consumer uptake of single-serve beverage enhancers in recent years. Powdered sports and energy drink mixes — which can include...


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Noteworthy Launches: Poppi Cream Soda. Bulletproof Protein.

September 17, 2025

Poppi has brought back its Cream Soda flavor as a permanent offering after the limited time offering became one of the PepsiCo-owned brand’s fastest-selling variants.


Bulletproof Coffee has launched ...


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