Concern over the potential negative impact to food and beverage sales from obesity medications such as Ozempic and Wegovy is overblown.
This summer, Morgan Stanley rightfully dug into whether the rapidly growing use of diabetes drugs for weight loss would dampen food and beverage sales in a country racked with obesity. Analysts at the firm estimate a -2.0% to -3.0% decline in carbonated soft drink and snack consumption in 2035 driven by the drugs. Other firms...
Plus, Bubly Grows in 1H US Retail Data. Prepares Extension to Challenge Sparkling Ice.
In May, BD reported on a steep sales decline for Coca-Cola’s AHA sparkling water as the brand was delisted at Publix and Coke discontinued caffeinated versions. Now, Coca-Cola has confirmed to BD that AHA will be scaled back next year in the US as Coca-Cola focuses on Topo Chico. The decision comes as Coca-Cola and other major beverage producers focus on premium water segments, both still...
Coke Spiced, BodyArmor Zero, Bubly Burst, Dr Pepper Creamy Coconut Among Coming Launches
October 12, 2023
This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:
‘We Want to be the Most Approachable Energy Drink.’
Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...
Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023
Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for
Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...