At-home Demand Fueled Sports, Water Categories. Pricing Accelerated
March 17, 2022
The plain bottled water, enhanced water, and sports drinks categories all posted volume, dollar and pricing gains at US retail in 2021 as the global pandemic continued to spur at-home consumption. Pricing in all non-carb retail categories tracked by BD posted accelerated growth for the full year, compared to the first-nine months of 2021. The higher pricing was triggered in part by escalating input costs for beverage makers, who took pricing actions to protect or recover profit margins. The table provides a snapshot of the non-carb categories tracked by BD for the full-year 2021. The Green Sheet on the following page provides further detail.
This week’s issue covers important discussions swirling within the US bottling systems for Coca-Cola and PepsiCo. One story relates to Coke’s new alcohol beverage strategy (pg. 6). The other involves to PepsiCo’s distribution strategy for Gatorade (pg. 2). Make sure not to miss them. Separately, recent product launches including Coca-Cola Starlight (pg. 15) and Nitro Pepsi (pg. 16) got me thinking about how important it is for snack and beverage brands to reach young consumers. As a beverage writer, I am fortunate to have a built-in focus group...
Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt
February 23, 2022
Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...
Canopy Growth Chief Innovation Officer Julian Cohen says the company views cannabis as a consumer product, just like beverages and snacks. He sees an opportunity for cannabis to play in a “beneficial” beverage space in which cannabis and other functional ingredients such as vitamins, antioxidants and adaptogens are blended to “deliver on the promise of what we call total mood management.” In a separate interview, Canopy Chief Product Officer Tara Rozalowsky provided an update on the company’s US business and Quatreau’s launch.